Bynolyt Binoculars Print Ad - Eskimo Gets Smacked

Bynolyt Binoculars, this is a great fun print advert from Belgium. Sure the idea behind this advertisement has been done a million times, but I like it anyway; it is funny and unrealistic but who cares - it caught my attention and know I know Bynolyt Binoculars is in the business of selling binoculars. Isn't that what advertising is supposed to do?

Released: April 2008
Brand name: Bynolyt
Agency: DUVAL GUILLAUME
Country: Belgium

Advertising Agency: Duval Guillaume Antwerp, Belgium
Account: Patrick Clymans
Creative Directors: Geoffrey Hantson, Dirk Domen
Copywriter: Kristof Snels
Art Director: Sebastien De Valck
Photographer: Koen Demuynck