Tuesday, July 22, 2008

5:38 PM
"Never let their toys die. The world's longest lasting battery. Energizer"

A Gold winning print ad from the 2008 Clio Awards.
This print ad was created to increase sales of Energizer Lithium Batteries over the Christmas period. Target audience parents, due to the amount of batteries being purchased over the Christmas period, namely for toys.
Advertising Agency: DDB South Africa
Creative Director: Gareth Lessing
Art Director: Julie Maunder
Copywriter: Kenneth van Reenen
Photographer: Clive Stewart
Published: December 2007

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