Tuesday, September 9, 2008

New Axe Shower Gel commercial TV spot. "If you use a woman's soap, you'll smell like one". This is a cute commercial from Axe with sweet animals going at the guy coming out of the shower this time. There are no women till the very end of the commercial, which is a nice change for the Axe advertising campaigns, but the effect is surprisingly the same.



Axe Shower Gel commercial from Argentina.
Agency: Vegaolmosponce
Creative General Directors: Hernan Ibarra/Walter Aregger/Hernan Ponce
Art Director: Ignacio Ferioli
Copywriter: Joaquin Cubria
Client Services Director: Vanina Rudaeff
Agency Production Manager: Roberto Carsillo
Agency Producer: Selva Dinelli
Production Company: Garlic Films Director: Marcelo Burgos
Executive Producer: Alvaro Gorospe
Assistant Director: Fernando Trullols
Director of Photography: Pancho Alcaine
Art Director: Luis Ramírez
Film Editor: Pablo Plant
Post Production: Miopía
Music: Swing Musica - adapted from Tchaikovski´s Sleeping Beauty
Sound: Swing Musica

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