Tuesday, September 9, 2008

CAA Mirror print adverts - China Automobile Association.creative advertsCreative prints ads from China for the China Automobile Association CAA. The mirrors are perfect at demonstrating the idea of these ads. The grim reaper though has me wondering what they are doing behind the mirrors. Nice idea I really like these ads.
"The truth. After two drinks, your attention while driving will diminish by up to 76%. CAA reminds you not to drink and drive."
creative advertising Advertising Agency: Ice Cream Communications, China
Creative Directors: Alumi Lv, Jesus Gu
Art Director: Venson Chen
Copywriters: Kevin Wang, Jesus Gu
Published: June 2008

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