Earth Hour commercial features the artwork of Shepard Fairey and the music of Coldplay, the Vote Earth campaign by WWF is set for March 28th at 8:30pm. This year they are calling for a world global election where they hope to receive 1 billion votes, a vote you cast by switching off your lights for one hour.
I really liked this spot for Earth Hour, the artwork is beautiful and the music sets nice feel, I know I'll be turning my lights out this year, will you?
Agency: Leo Burnett, SydneyExecutive Creative Directors: Andy Dillalo, Jay Benjamin
Copywriter: Michael Canning
Art Director: Kieran Antill
Agency Producer: Adrian Shapiro
Design Studio: Studio Number One, Los Angeles
Creative Director: Shepard Fairey
Associate Creative Director: Florencio Zavala
Design: Casey Ryder
Illustration: Casey Ryder and Philip Lumbang
Production Company: Bob Industries,Los Angeles/ Curious Film, Sydney
Director: Syd Garon
Producer: Peter Grasse (Curious)
3D Animation: Paul Griswold 2D Animation: Travis Blaise,
Syd Garon
Music: Level 2 Music/Coldplay
2 comments:
In addition to this TVC, there is a new Vote Earth 2009 global website. There is an element on the site that incorporates Google’s Friend Connect and we want to get 1 billion people involved by November before Copenhagen.
To get involved, all you need to do is:
1. Go to the site - www.voteearth2009.org
2. Register with Friend Connect
3. Send to a friend and get more people to sign up.
We need to get as many people as we can involved. So please encourage your friends to get involved.
Get involved and VOTE EARTH!
Thanks for promoting Earth Hour! Another way you can recruit people to the cause is by creating a Earth Hour group on Commit21.com. Simply create a group about one action that you will commit to do for Earth Hour and recruit your friends, family, and co-workers to get involved in that action as well. When it comes to climate change, simple actions can make huge differences and Commit21 leverages social media to influence networks of friends, family, and co-workers. Check it out at www.commit21.com
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