The new 2010 Ford Fusion and Fusion Hybrid launch this month with a multi-faceted marketing campaign emphasizing Ford’s intent to expand its share of the car market.
Agency: JWT/Team Detroit
ECD: Toby Barlow
AD: Curtis Melville
Copywriter: Steve Silver
Agency Producer: Bob Rashid
Prod Company: AVSO
Director: Mikon van Gastel
DP: Stefan von Borbely
EP: Saffron Case
Line Producer: Nina Huang
Post-Production: Offspring
CD: Mikon van Gastel
Editor(s): Nathan Caswell & Cass Vanini
EP: Joanna Fillie
Producer: Suzanne Potashnick
7 comments:
who is the "voice" for the commercial? is it tommy lee.........?
America is really taking notice of the new Ford Fusion Hybrid. With an amazing 41mpg in the city, the Fusion Hybrid is America's most fuel-efficient mid-size sedan.
This gave us a great idea.
Just how far is it possible to travel on a single tank of gas in the new Ford Fusion Hybrid? A team of Ford engineers is going to find out when they take the car to Washington, D.C. and drive it from full to empty.
And while they do that, we're asking for your help to raise awareness and funds for the Juvenile Diabetes Research Foundation (JDRF). We will make it worth your while, too!
Take a moment and log on to (www.jdrf.org/fordfusionhybridchallenge). There, you will find a simple form where you can enter in your guess as to how many miles the team will travel on a single tank of gas. The contest runs thourgh April 24. To help you out, here are a few fun facts.
The Fusion Hybrid fuel tank holds 17.5 gallons
The EPA city rating is 41mpg
Our team has been in training and has already beaten these EPA numbers on a regular basis and by a significant margin
The driving team will be using their eco-driving skills to get the very best fuel economy possible
The person who gets closest to the final verified mileage (to the nearest single decimal point) will be given the opportunity to drive their own Fusion Hybrid or Milan Hybrid for two weeks, with a $50 gas card provided by our partners at BP. In addition, the second place winner will receive a $300 gas card from BP, and the third place winner to receive a BP gas card for $200.
To support JDRF, any donation amount is appreciated -- it is recommended that it be $1 or more -- to be made with your entry. You can place as many guesses as you like. These dollars add up and all go to help find a cure for diabetes.
So, get your calculators out and work out what you think this remarkable Fusion Hybrid is capable of and wish the team all the best for their 'smart driving' initiative in Washington.
Thank you for your support.
Edsel Ford
The voice is Aaron Eckhart. No doubt about it.
What is the name of the song and the musician being used? Thanks.
very informative post....i simply love it
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Who is the tall lanky guy with the great smile in the new Fusion commercial?
Really nice and informative blog, keep it up buddy…Thanks for sharing.
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