A series of new print ads for Zippo lighters pulls the environmental guilt card on disposable lighters. These ads go after the disposable lighter market with Zippo giving itself the green product edge over disposables.
Smart campaign and the tag line works: "Disposable. Just another word for garbage." I have to give Zippo some credit here, the idea is smart and makes the point loud and clear.
Not the most creative ads, but the message is loud and clear that if a lighter is a need then Zippo is the greener choice.
Zippo print ads are the work of the Brunner ad Agency in Pittsburg. I try to stay clear of the green ads and most of the environmental claims in advertising campaigns, I think these are good and worthy of some credit.