BMW Z4 Roadster, The Art Of Driving Commercial. Nice ad for the new BMW Z4 where the connection between the visual art of paint and driving work perfectly,the artwork is that of Robin Rhode and the ad is directed by Jake Scott.
The Z4 was fitted with paint dispensers behind its wheels, then driven around a massive canvas, releasing smears of paint to create a massive art piece, that was captured on film by Scott. "We wanted to convey a sense of joy, but in a childlike way," says Scott. "It's a bit like a child playing with a toy car and dipping the wheels in paint."
Agency: GSD&M Idea City, Austin
Executive Creative Director: Mark Taylor
Group Creative Director: Jay Russell, David Crawford
ACD/Art Director: Scott Brewer
ACD/Writer: Ryan Carroll
Executive Agency Producer: Jeff Johnson
Senior Agency Producer: Florence Babbitt
Production Company: RSA Films, Los Angeles
Director: Jake Scott
Executive Producer: Marjie Abrahams
Producer: David Mitchell
DP: Sal Totino
Post-Production: Lost Planet
Editor: Hank Corwin, Bruce Herrman
Executive Producers (Editorial): Nancy Osbourne, Krystn Wagenberg
Composer: Nico Muhly
12
comments:
Anonymous
said...
Please What is the song called by Nico Muhly The song. Playing. In. The. Advert. With the lyrics. What is this song.
I love this ad, just saw it last night at the movies. It reminds me of my work. I recently helped set a World Record for the largest chalk drawing. 90,000 sq. ft., driving around on site (with my Toyota truck) was so cool! We had 6000 people work on it (4000 elementary school kids) and we got a satellite photograph of the art.
I also just wrote a book, "The Art of Being A Dad."
"Mothertongue, Pt. 3: Hress" off Mothertongue by Nico Muhly is the song used in the long version... But does anyone know which song is used in http://www.visit4info.com/advert/An-Expression-of-Joy-with-the-New-BMW-Z4-BMW-Z4-Series/71410 that version of the ad?
Interesting story you got here. It would be great to read more concerning that matter. Thnx for posting that material. Sexy Lady London night life escorts
It's a pretty sweet concept for a car commercial, with snazzy results. Anyway, something similar was done for a kids' art project, which was basically the same thing on a much smaller canvas. It's pretty cool that you're able to do something as large-scale as this.
As what the advertisement, says this car is an ""expression of joy." Whoever owns one can feel the beauty of this BMW as you cruise around town in it. This is a simple yet creatively done advertisement. The last surprised me with its top down design.
12 comments:
Please
What is the song called by Nico Muhly
The song. Playing. In. The. Advert.
With the lyrics.
What is this song.
'the way you move you make me feel alive'
PLEASE.
I need the song
Me too, you can hear it here ..
http://www.visit4info.com/advert/An-Expression-of-Joy-with-the-New-BMW-Z4-BMW-Z4-Series/71410
It's driving me a bit crazy
The Art of Driving.
I love this ad, just saw it last night at the movies. It reminds me of my work. I recently helped set a World Record for the largest chalk drawing. 90,000 sq. ft., driving around on site (with my Toyota truck) was so cool! We had 6000 people work on it (4000 elementary school kids) and we got a satellite photograph of the art.
I also just wrote a book, "The Art of Being A Dad."
Great Work!! This is the test, that with any mean is used, can be made some great Art. Very beautiful!!
Bruno Fabriani
- Verona -Italy
The song is called "Mothertongue, Pt. 3: Hress" off Mothertongue by Nico Muhly.
It's a fantastic record.
whatever that was lame
"Mothertongue, Pt. 3: Hress" off Mothertongue by Nico Muhly is the song used in the long version... But does anyone know which song is used in http://www.visit4info.com/advert/An-Expression-of-Joy-with-the-New-BMW-Z4-BMW-Z4-Series/71410 that version of the ad?
Actually it is called the Expression of Joy the Octagan Mix
Interesting story you got here. It would be great to read more concerning that matter. Thnx for posting that material.
Sexy Lady
London night life escorts
sweet bmw
San Diego BMW Service Repair
8680 Miralani Dr, Suite 124, San Diego, CA
(858) 635-9063
It's a pretty sweet concept for a car commercial, with snazzy results. Anyway, something similar was done for a kids' art project, which was basically the same thing on a much smaller canvas. It's pretty cool that you're able to do something as large-scale as this.
As what the advertisement, says this car is an ""expression of joy." Whoever owns one can feel the beauty of this BMW as you cruise around town in it. This is a simple yet creatively done advertisement. The last surprised me with its top down design.
Post a Comment