Great-Ads: Thums Up Twins Commercial

Thursday, April 30, 2009

Thums Up Twins Commercial

Twin brothers race through the streets in this new commercial for Thums Up, a Coca-Cola India brand that wants us to Taste the Thunder. Nice ad, entertaining and the music is pretty cool too.

After first viewing the spot I thought cool, good music, a little brotherly competition, a soft drink I never heard of from Coke India and another great commercial created by Leo Burnett, Mumbai, but I was tricked! This commercial wasn't filmed in Mumbai or anywhere else in India, it looks like New York to me. Thums Up send me a sample I'm curious to know if it tastes just like our American Coke.
Brand: Thums Up
Client: Coca Cola India
Agency: Leo Burnett Mumbai
Production Company: Luscious International
Director: Jon Gwyther
Creative Director: Sainath Saraban
Producer: Billoo Sandhu
Country: India

2 comments:

Anonymous said...: It doesn't taste like Coke at all - it tastes like thunder! ;)

Seriously, though, I love it. It has a cult following in India, and was being bottled long before Coke made its entry into India in the early 90s. (Coke later acquired it). It's much stronger/fizzier.

You can try asking for it in your local 'Indian grocery' store or restaurant.; May 7, 2009 11:07 AM
Anonymous said...: this is the # 1 cola in india; pepsi is # 2 and coke is # 3. Thums Up has had amazingly consistent communication over the last 25 years and the tagline taste the thunder hasn't changed since 1983 ...and by the way the product delivers on the promise...its stronger and bitter ! a truly iconic brand; November 19, 2010 2:48 PM