GM The Reinvention Commercial
General Motors begins their "reinvention" today and have a new commercial to help promote that fact. Ironically the GM Reinvention spot created by Deutsch, LA has GM admit to many of the mistakes the company has made that put them into the position they find themselves in today and how they plan to reinvent themselves. Nice, really nice commercial, I love the spot wish I could say the same about GM.
Credits:
Ad Agency: Agency: Deutsch, Los Angeles.
Full credits to follow.
7 comments:
I love that song! What song is that!???
found it...
http://www.youtube.com/watch?v=ZjNeycs0IjI
Thanks Frank, really nice piece of music.
GM's campaign is quite unfortunate considering that GM is using the trademarked name of our small business in Chicago named RE:INVENTION, Inc. The U.S. Trademark Registration number is #2,938,276.
Curiously, GM's new RE:INVENTION website also "Borrows" creative use of the trademark from RE:INVENTION's 5-year old website. Specifically, they are using the RE: in the same manner we do on our company website. As in...RE:imagine, RE:progress.
Compare the use of the trademark and RE: on the two websites for yourself:
http://www.reinventioninc.com/index.php?link=team
http://www.gmreinvention.com/
Disappointing, especially since GM's marcom team knew of RE:INVENTION. We participated in GM's Chicago Auto Show Event Day for Bloggers 2 years ago.
Kindly,
Kirsten Osolind
CEO
RE:INVENTION, Inc.
www.reinventioninc.com
Re: The Wedding Present "Interstate 5". There goes part of my youth.
Going green is what we should all do and one of the most important things we should own that help the environment is our car. Thanks to GM for giving us new alternatives. Read more about this at http://www.aircheese.com/article/gms-re-invention-on-the-web
General Motors Co. vehicle sales fell 20 percent last month compared to a year ago, but the government's "cash for clunkers" program helped the automaker post its best sales results this year. The automaker, which emerged from federal bankruptcy court July 10, sold 246,479 vehicles last month, a 30 percent increase from July.
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