Blackberry Loves U2 Commercial

BlackBerry and U2 teamed for this new commercial titled "BlackBerry Loves U2. With U2 getting set to start their new tour, there seems to be a great deal excitement about the new album, "No Line on the Horizon," and their revolutionary new stage design. Both are on display in "Light," a new "event" spot touting the band's partnership with BlackBerry.
In the Blackberry ad U2 performs a song from their new LP release, with specks of light reflecting off their instruments (and Bono's shades, of course). The specks multiply, and become more prominent, culminating in a visual crescendo. Bono is enveloped in brightness, as he sings of "sparks of light." The camera pulls back over a sea of screaming fans, and we see the entire band onstage. The visual is complemented by the line "BlackBerry Loves U2,"

Agency: ARC/Chicago
Chief Creative Officer Worldwide: Mark Tutssel
Vp Account Director: Ben Gladstone
Art Director: Justin Tillich
Account Supervisor: Susanna Swartley
Senior Producer: Nicky Furno
Vp Creative Director(S): Jim Paul, Dan Capuli
Executive Copywriter: Melinda Roenisch
Production Company: Partizan
Director: Alex Courtes
Executive Producer/Ceo: Sheila Stepanek
Producer: R. Stephan Mohammed
Post/Efx: Mass Market
Executive Producer: Rich Rama
Senior Flame Artist: Nick Tanner
Designer: Jon Saunders
Editorial: Union Editorial
Editor: Adam Jenkins
Aassistant Editor: Rennie Elliot
Executive Producer: Caryn Maclean