Nike Lance Armstrong LiveStrong "Driven" Commercial
Cyclist Lance Armstrong in the new Nike commercial where we hear how hes back on his bike for LIVESTRONG. Armstrong isn't out to please the critics in this spot for Nike.The music is a great piece by Mogwai titled "Auto Rock".
Credits:
Agency: Wieden + Kennedy, Portland
Creative Directors: Tyler Whisnand, Danielle Flagg
Copywriter: Karl Lieberman
Art Director: Ryan O�Rourke
Producer: Shannon Worley
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Agency Executive Producer: Ben Grylewicz
Production Company: Gorgeous @ Anonymous Content, London
Director: Frank Budgen
Executive Producer: Jeff Baron
Line Producer: Suzie Tedesco
DPs: Michael Bernard/Frank Budgen
Editor: Angus Wall, Rock Paper Scissors
Post Producer: Kim Colen
Post Executive Producers: CL Weaver, Linda Carlson-Wall
VFX Company: A52
VFX Supervisor: Shannon Worley
VFX Producer: Jenny Bright
Titles/Graphics: Ryan O�Rourke, W+K Studio
Music+Sound Company: Existing Track by Mogwai, Matador Records (label), Chrysallis
Sound Designer: Ren Klyce
Producer: Misa Kageyama
Mix Company: LIME Studios
Mixer: Loren Silber
2 comments:
That's a really powerful ad that isn't overly emotional...I like it.
As a charity bicycle rider who has fundraised 10's of thousands of dollars, this add inspires me to do even more and to help my fellow man! Lance you are a hero beyond TDF. Keep up the good work.
Rf
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