Monday, August 31, 2009

The WWF Brazil is surely going to raise some eyebrows with their newest print ad campaign titled "Tsunami". I will admit the idea is actually very good, but considering the nature of both events this might not go over to well here in North America. I agree that our planet should be protected I'm just not so sure that this was the best way to advertise it.
The tsunami killed 100 times more people than 9/11.
The planet is brutally powerful. Respect it. Preserve it. www.wwf.org
Advertising Agency: DDB Brazil
Executive Creative Directors: Sergio Valente, Rodolfo Sampaio, Julio Andery
Creative Directors: Sergio Valente, Rodolfo Sampaio, Julio Andery, Guilherme Jahara
Copywriters: Adriano Matos, Rodolfo Sampaio
Art Director: Guilherme Jahara
Photographer: Getty Images
Illustrator: Big Studios
Art Buyer: Carmen Castillo, Carolina Galastri, Clariana da Costa
Account Supervisor: Alcir Gomes Leite, Ana Paula Grassmann
Advertiser's Supervisor: Heloisa Helena de Oliveira
Producer: Nereu Marinho, Edson Harada
Published: May 2009
via: Ads Of The World

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