Monday, August 31, 2009

The WWF Brazil is surely going to raise some eyebrows with their newest print ad campaign titled "Tsunami". I will admit the idea is actually very good, but considering the nature of both events this might not go over to well here in North America. I agree that our planet should be protected I'm just not so sure that this was the best way to advertise it.
The tsunami killed 100 times more people than 9/11.
The planet is brutally powerful. Respect it. Preserve it. www.wwf.org
Advertising Agency: DDB Brazil
Executive Creative Directors: Sergio Valente, Rodolfo Sampaio, Julio Andery
Creative Directors: Sergio Valente, Rodolfo Sampaio, Julio Andery, Guilherme Jahara
Copywriters: Adriano Matos, Rodolfo Sampaio
Art Director: Guilherme Jahara
Photographer: Getty Images
Illustrator: Big Studios
Art Buyer: Carmen Castillo, Carolina Galastri, Clariana da Costa
Account Supervisor: Alcir Gomes Leite, Ana Paula Grassmann
Advertiser's Supervisor: Heloisa Helena de Oliveira
Producer: Nereu Marinho, Edson Harada
Published: May 2009
via: Ads Of The World

3 comments :

  1. Actually, unless there is new research pointing to some correlation between global warming and massive underwater earthquakes, the message makes no sense. So inaddition to being incredibly tasteless, this ad is also stupid.

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  2. Stupid. You should have lived in NYC when 911 happen. Idiots.

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  3. Interesting (tasteless) ad - but it puts some things in perspective...

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