"We wanted to remind people how the soup they love more than any other is full of the stuff they love most," Eric Christianson, business director- Campbell's condensed soups, said in a statement. "Our TV commercial, 'Slurp,' as well as our print ads, use the billboard and giant noodle imagery to drive home the value we offer in each can. It just made sense to bring that same idea to life with a real billboard above one of the busiest intersections in the world."
Thursday, October 29, 2009
Campbell Soup The Giant 32 Foot Noodle Billboard in Times Square 'Slurp' Campaign
Campbell Soup erects a giant billboard in Times Square to let the world know there are 32 feet of egg noodles in every can of chicken-noodle soup, pretty cool huh?
"We wanted to remind people how the soup they love more than any other is full of the stuff they love most," Eric Christianson, business director- Campbell's condensed soups, said in a statement. "Our TV commercial, 'Slurp,' as well as our print ads, use the billboard and giant noodle imagery to drive home the value we offer in each can. It just made sense to bring that same idea to life with a real billboard above one of the busiest intersections in the world."
"We wanted to remind people how the soup they love more than any other is full of the stuff they love most," Eric Christianson, business director- Campbell's condensed soups, said in a statement. "Our TV commercial, 'Slurp,' as well as our print ads, use the billboard and giant noodle imagery to drive home the value we offer in each can. It just made sense to bring that same idea to life with a real billboard above one of the busiest intersections in the world."
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2 comments:
As a consumer, I have to say this ad scares me and disgusts me more than it makes me what to buy noodle soup.
The 32 foot noodle reminds me of a tapeworm. In any event, I don't want to think about having 32 feet of noodles in my stomach.
I do like their soup, though, and there's nothing better than a warm bowl of chicken soup on a hot day. I think this ad does the opposite of its intended purpose.
I don't believe it.. tomorrow we have a job to do.. going to open a can of soup and measure how many noodles are in it.. I'll get back to you tomorrow.
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