Credits:
Client: Michelin
Brand: Michelin Tires
Title: Saddest Road
Creative Agency: TBWA\Chiat\Day New York
Chairman & CCO: Mark Figliulo
ACD/Art Director: Anthony DeCarolis
ACD/Copywriter: Erik Fahrenkopf
Executive Producer Media Arts: Matt Bijarchi
Director of Broadcast Production: Ozzie Spenningsby
Senior Producer: Jason Souter
Production: Psyop
Director: Psyop
Creative Director: Marie Hyon/Marco Spier
Executive Producer: Lucia Grillo
Senior Producer: Lydia Holness
Producer: Lisa Munoz
Lead Designers: Anh Vu, Helen Choi
Designers: Kitty Lin, Jaye Kim, Ben Chan, Pete Sickbert-Bennett
Lead Technical Director: Tony Barbieri
Lead CG Animator: Pat Porter
CG Animators: Gooshun Wang, Royce Wesley, Kevin Phelps, Michael Shin, Angelo Collazo, Russ Wooton
Lead Ligthing TD: Anthony Patti
CG Lighters: Cody Chen, Szymon Weglarski, Helen Choi, Jeff Chavez
CG Modelers: Soo Hee Han, Tom Cushwa, Rie Ito, Tony Jung, Dan Fine
CG Rigging: Goo-shun Wang, Stanley Llin, Jordan Blit
FX: Miguel Salek, Jonah Friedman
Lead Compositor: Jason Conradt
Compositors: Manu Gaulot, Gabriel Regentin
Editorial: Psyop
Editor: Cass Vanini
Mix: Sound Lounge
Sound Engineer – Philip Loeb
Sound Design: Sound Lounge
Sound Designer- Marshall Grupp
Producer: Martia Guinn
Music: Human
Composer: Human
Executive Producer: Lauren Bleiweiss
9 comments:
What a PATHEDIC EXAMPLE for a Commercial.
Why did TBWA and MIchelin think cartoon roadkill images would make us feel safe? It wasn't cute. Michelin Man - tired, but cute. The image of animals, still alive, but crushed by "non-Michelin" tires - that's just sad.
If I ever see this ad on my television again I will raise hell. I'm already trying to write a formal complaint to them. But of course I can't find the right address that will allow me to do that. Very typical of them. They know people would complain about their ad and I found every link under the sun on their website except one that will allow me to complain about their advertisement. They've already lost my business. Because of this ad alone I will never buy Michelin tires. Serves them right. And I hope they are reading this.
This is the most disgusting commercial I have ever seen.It's hard to imagine they believe dancing roadkill will inspire people to buy tires.
Michelin's snail mail address is Michelin Consumer Relations
P.O. Box 19001
Greenville, S.C. 29602-9001
Has the world really come to complaining about computer animated death? Or is it just computer animated cute and fuzzy animals that make the girls write angry letters about a commercial?
The commercial is very good as far as graphics go. Sure is funny that animated pixels that are "Run Over" is causing so much anger.
The commercial showing animals run over is at best disgusting. How can a company believe that using a commercial like this will inspire people to buy their product. Michelin, please take this commercial off the air. I as a consumer will NOT buy your product until you show a little compassion for animals instead of using them as cartoon characters in such a hideous way.
Shut up MCummins.
You completely missed the boat.
Michelin man is even SAVING and preventing further danger for the animated critters.
There's plenty of "compassion for [cartoon] animals" in this one.
I run BF Goodrich on my car at the moment, but I like Michelin's groovy new ad campaign.
Not seen the commercial yet .But for me the most important factor in car is to have a good set of tires and rims. There are cheaper tires and rims that are available online for orders and they also have a fitting centre that offer comprehensive services. Also if you want to have expert advice about technical info and about the tire size, they can help you to choose.
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