MVP Puppets "Car Jump". Nike and the NBA thanks to the ad agency Wieden + Kennedy, Portland have created possibly one of the greatest advertising campaigns with the MVP Puppets staring Lebron James and Kobe Bryant.
For credits to the MVP Puppets and other spots in the campaign including: Chalk, and Mrs. Lewis click here MVP Puppets commercials, and her for the Lil Dez spot.
In the Netherlands the Junior Academy of Art Direction created the Google Claims The Streets campaign to promote Google Street View. The application that allows users to take a 3D virtual tour throughout cities anywhere in the world was taken out into the real world and had stencils sprayed in various locations, as well as bus shelters where people could experience just how the Google Street View works. Brilliant work from students of art direction.Advertising School: JUNIOR Academy for Art Direction, Amsterdam, The Netherlands Art Directors / Copywriters: Eduard van Bennekom, Jasper Diks Photographer: Eduard van Bennekom
Princess Medusa stars in a fantastic animated 3D new commercial for the California Milk Processor Board. The spot was done by Grupo Gallegos.
Client: California Milk Processor Board Agency: Grupo Gallegos Chief Creative Director: Favio Ucedo Group Creative Director: Juan Oubiña Associate Creative Director: Saul Escobar Associate Creative Director: Curro Chozas Copywriter: Edgar Hernandez Agency Producer: Carlos Barciela Account Director: Caro DAntuono Director: Psyop Psyop Creative Directors: Marie Hyon, Marco Spier Design Director: Haejin Cho Executive Producer: Lucia Grillo Producer: Michael Neithardt Assistant Producer: Tarun Charaipotra Lead 3D Artist: Christian Bach 3D Artists: Florian Witzel, Jacob Slutsky, Ted Kotsaftis, Jimmy Gass, Todd Akita, Jae Ham, David Barosin, Alvin Bae, Tony Jung, Dan Fine, Rie Ito, Jeff Lopez, Xuan Seifert, Jonah Friedman, Jason Vega, Genessa Chamberlain 3D Animators: Jason Goodman, Michael Shin, Alejandro Castro After Effects: Jason Conradt, Ted Kotsaftis, Fred Kim Designers: Gordon Waltho, Anh Vu, Pete Sickbert-Bennett, Jungeun Jaye Kim Storyboard Artist: Ben Chan Software Developer: Andreas Gebhardt Music: Nylon Studios Sound Mix: AZ Los Angeles Sound Engineer: Gonzalo Ugartec
Nike took two of the NBA's biggest names in Kobe Bryant and Lebron James to create the MVPuppets Nike commercial campaign. Nike presents to you the MVPs (Most Valuable Puppets). The roommate puppet versions of LeBron James and Kobe Bryant get competitive in this campaign for the NBA Playoffs the first titled "Chalk" and the second ad is "Mrs. Lewis". Brilliant work from Wieden + Kennedy, the puppets in the spots are by Legacy Effects, and the voices are not Kobe or Lebron, the voices are actually David Allen Grier, Kenan Thompson.
Nike MVP Puppets "Puppet Chalk"
Nike MVP Puppets "Mrs Lewis"
Credits: Agency: Wieden + Kennedy, Portland Creative Directors: Jeff Williams, Alberto Ponte Copywriter: Edward Harrison Art Directors: Sasha Swetschinski, Matt Murphy Head of Production: Ben Grylewicz Senior Agency Producer: Matt Hunnicutt Agency Producer: Jessica Staples Production Company: Imperial Woodpecker, New York Director: Stacy Wall Executive Producer: Doug Halbert Producer: Jeff McDougall DP: Emmanuel Lubezki Puppets: Legacy Effects Editorial: Rock Paper Scissors Editor: Biff Butler Post Producer: Tricia Sanzaro Post Executive Producer: Carol Lynn Weaver Assistant Editors: Anton Capaldo-Smith, Aaron Morris Telecine Artist: Angus Wall VFX: A52 Flame Artists: Patrick Murphy, Chris DeCristo, Joanna Cruz, Michael Bliss, George Cuddy Smoke Artist: Paul Yacono VFX Producer: Megan Meloth VFX Executive Producer: Jennifer Sofio Hall Mix: Lime Mixer: Rohan Young Mix: Producer Jessica Locke Music: "Sandstorm" by Darude Voice Over: David Allen Grier, Kenan Thompson
The new F50i boot launches with a bang with this advert titled The Spark, featuring football superstar Zinedine Zidane. Adidas knows they are on to something big when they call in the likes of Zidane to promote the F50i soccer shoes.
Credits:
Agency: 180 Amsterdam (180\TBWA)
Executive Creative Directors: Andy Fackrell, Richard Bullock
Copywriter: Peter Albores
Art Director: Martin Terhart
Design Director: Julian Wade
Senior Producer: Joe Togneri
Production Company: MJZ, London
Director: Rupert Sanders
Executive Producer: Debbie Turner
Producer: Nell Jordan
DP: Alwin Kuchler
Editorial: Work Post London
Editor: Neil Harris
Producer: Jane Dillworth
Online Edit/SFX: The Mill, London
Producer: Matt Williams & Darren O’Kelly
Shoot Supervisor: Jimmy Kiddel
Telecine: Adam Scott
Flame Artist: Richard de Carteret
Additional Flame: Gary Driver
Audio mixing: Wave Recording Studios, Amsterdam
Sound Designer: Alex Nicholls- Lee
Mixer: Alex Nicholls-Lee
Music: Record-Play/SkinnerBrothers
Producer: Daniel Cross
Digital Agency: RIOT
My list for the Top 5 President Barack Obama ads. Not sure if these advertisers were granted permission to use the image of the President in their campaigns but either way here they are and these are my favorite.
The media campaign launched by CatholicVote.com titled “Life: Imagine the Potential” that features the life of President Barack Obama.
Woz The View Point Magazine featured an image of President Obama expressing the view point of American bankers and the viewpoint of Swiss bankers. Advertising Agency: Spillmann/Felser/Leo Burnett, Zürich, Switzerland, Creative Directors: Martin Spillmann, Peter Brönnimann Be the second one to know was the tag line used by Terra News for their print ad campaign with President Obama and Vice President whats his name. Created by the Advertising Agency DDB, Brazil Art Director: Rodrigo Tortima Copywriters: Adriano Matos, Marcelo Reis.Duet Ice-Cream print ad from Russia features and an image of Barack Obama for their ice-cream. Advertising Agency: Voskhod, Yekaterinburg, Russia Creative Director: Andrey Gubaydullin. The Swiss Sunday newspaper "Sonntags Zeitung" US elections "Babushka"-campaign. This newspaper-ad analyzed the situation of the new president of the United States. Advertising Agency. Advico Young & Rubicam, Zurich, Switzerland. Do you have one you'd like to see added to the list? Be sure to leave us a comment and we'll have it posted.
Great animated movie theater promo/intro spots created for Coca-Cola using the well known Coke side of life tag line, this time it's "Movies On The Coke Side Of Life". This is one of a series of three spots created by Saatchi & Saatchi, is there are wonder the people over at Saatchi are the best at what they do with great work like this.
Cinema Intro Spot - asking the audience to concider other guests and enjoy the movie on the coke side of life. Shhhhhh - movies on the coke side of life Advertising Agency: Saatchi & Saatchi, Copenhagen, Denmark Creative Director: Simon Wooller Art Directors: Tobias Ambs-Thomsen, David Ebbesen Produced: Nick Donkin, Flying Gherkin Additional credits: Sound by Nick Donkin, Flying Gherkin & Bjørn Vidø, Freezone Published: 2009
Ozzy Osbourne is back again in a new Samsung commercial, this time Ozzy stars in the spot for the new Alias 2.
Ozzy Meets The New Alias 2. The Alias 2 handheld boasts the E-Ink technology that enables the keyboard to right itself no matter which way you're holding the phone, but this freaks Ozzy out, and starts yelling "Samsung voodoo," lifts up his cross and leaves. The scientist tries to go after Ozzy and explain only to be zapped with a taser. Pretty funny commercial and the phone too.
The Audi R8 V10 5.2 FSI quattro drives through Maranello, Italy, the capital of Ferrari in this new advert directed by Sebastien Chantrel. The Audi Maranello is a humorous but provocative commercial where on lookers are stunned by the Audi R8 when they see it driving through the streets of Maranello Italy. All you Ferrari fans stay calm it's just a commercial.
Agency: Kempertraumann, Hamburg Creative Directors: Jens Theil & Gerrit Zinke Account: Andrea Bison & Niklas Kruchten Production Company: Tony Petersen Film GmbH, Hamburg Director: Sebastien Chantrel Exec. Producer: Tony Petersen Producer: Michael Duttenhoefer Director of Photography: Olivier Cocaul Post Production: nhb studios, Hamburg Editor: Thierry Hoss Music: Audioforce, Berlin
Carlsberg, Sinners Needed For Vegas billboard in Toronto at the corner of Carlingview Drive and Fasken Road by the Airport. Carlsberg Beer Billboard I spotted while driving down Carlingview Drive in Toronto the other day. The campaign is for the Sinners Needed For Vegas contest. The winners are to be announced at the end of May, see more at bestmate.ca. I'm going to have to keep the Blackberry at the ready more often to share some of the great billboards and other advertising trends in and around Toronto.
A new commercial for HP computers takes you into the life of Kevin Garnett. The spot "All-Arounders" created by Goodby, Silverstein & Partners features NBA All-Star Garnett wandering through his daily routine, Kevin even uses his HP to check up his competition. Music by The Rumor Mill, Josh Ralph.
Client: HP Spot Title: “Kevin Garnett All-Arounder” Agency: Goodby, Silverstein & Partners Co-Chairman, Creative Director: Rich Silverstein Creative Director: Steve Simpson Creative Director: Will McGinness Senior Art Director: Dino Spadavecchia Senior Copywriter: Alex Flint Producer: Todd Porter Assistant Producers: Christine Oh, Jessica Mehl Group Account Director: John Coyne Account Director: Melissa Nelson Account Manager: Nick Pacelli Production Company: Psyop Director: Psyop Psyop Creative Directors: Todd Mueller, Kylie Matulick Executive Producer: Neysa Horsburgh Live Action Producer: Michael Angelos Director of Photography: Max Malkin Production Designer: Floyd Albee Music: The Rumor Mill, Josh Ralph Sound Design: 740 Sound design, Eddie Kim, Andrew Tracy Final Mix: Lime, Rohan Young, Joel Waters
Kari Nautique and Playboy Playmate Hiromi Oshima show you what a hot sandwich tastes like in this spot titled 2 Girls 1 Sub for Playboy or is it Quiznos. Quiznos says they had nothing to do with the Playboy ad but you never know.
According to a Quiznos representative, the company had nothing to do with the video. It didn't produce it. It didn't pay for placement. Nothing. Sure, it's advertising ranges from the raunchy to the desperate, but if it's too good (or gross) to be true, it likely is. (Warning, the below video verges on being not safe for work.) via:Ken Wheaton and Emily Bryson York over at AdAge.com
Cute spot for Coke Zero titled "The Unbelievable Song", what is really unbelievable about this commercial is that it hasn't been seen by the public because it never aired in any part of the world until recently when it just began running in Brazil only.
Quote from Buck Productions: We finished this spot 15 months ago and it just aired… only in Brazil… but at least it aired! In 2007 Wieden+Kennedy selected Buck to direct this epic rock opera for Coke Zero featuring such memorable cast members as a singing bear, candy-pooping birds, an elk with sausage antlers, g-string wearing antelopes and honeycomb encrusted sheep, among many others.
Entertaining new ad by TBWA promoting the 2009 Europride in Zurich, "There's A Little Gay In Everyone". That is all I have to say on this topic; cute spot though isn't it? Anyone going to Zurich June 7 to the 9th for Europride?
Advertising Agency: TBWA\Zürich, Switzerland Creative director: Urs Schrepfer Art director: Adrian Egger Copywriter: Tobias Bühlmann Account director: Philipp Sattelmeyer Director: Richard Hickey Animation: Andrew Daffy, House of Curves
Funny new commercial advert for Mars Bar titled "heroes" features everyday people being heroic athletes. The spot was created for the Mars Bar Ball giveway, see more at www.marsballsgetbritainplaying.com. If anyone knows who did the music for this spot please let us know.
This summer Mars will be giving away 200,000 tennis, rugby, cricket and footballs to help you Bounce into a Summer of British Sport. To launch the promotion Mars have created an ad that will ring true with everyone whos been inspired by the pros they watch on TV to have a go themselves, so "Don't just watch your heroes, be your heroes." Agency: AMV BBDO, London Creatives: Jeremy Tribe, Prabs Wignarajah Agency Producer: Lindsay Hughes Production Company: Knucklehead, London Director: Ben Gregor Producer: Audrey Hawkins DOP: Steve Keith Roach Post House & Producer: Finish, Fi Kilroe Flame Operator: Jason Watts Edit House/ Editor: White House, Alaster Jordan Sound House/ Engineer: Jungle, James
Fun new ad campaign for the Volkswagen Jetta Meet The Volkswagen's, the newest commercial is titled "Jetta TDi Meets The Prius. I love Max he makes the spot work.
Agency: Crispin Porter + Bogusky Co-Executive Creative Directors: Andrew Keller, Rob Reilly Creative Director: Ryan Kutscher, Tony Calcao Associate Creative Director: Paul Caiozzo Art Directors: Paul Caiozzo, Tom Zukoski Copywriters: Ryan Kutscher, Omid Farhang Integrated Head of Video: Matt Bonin Executive Integrated Producer: Chris Kyriakos Production Company: Biscuit Filmworks USA Director: Aaron Ruell Senior Executive Producer: Shawn Lacy Executive Producer: Holy Vega Line Producer: Tracy Broaddus Director of Photography: Jo Willems
New commercial for the Ford Fusion titled "Factory". Nothing special here but I enjoyed the music in the spot for the Fusion as well as the orange color of the car. Ford, Feel The Difference.
Agency: JWT Shanghai Production Company: HANraHAN / New Life Films Director: David Edwards DoP: Stuart Graham Executive Creative Director: Lo Sheung Yan Executive Creative Director: Yang Yeo Copywriter: Raymond Chin Copywriter: Margin Ma Art Director: Elvis Chau Art Director: Rojana Chasakul Art Director: David Mo Art Director: Lu Nan Editor: Dayn Williams Producer: Swifty Hanrahan Country: China
A new advert for BP titled "Ultimate Takes You Further". Here's the their claim..."On average, BP's Ultimate fuel gives drivers 28 extra miles per tank. This new TV campaign from Ogilvy Advertising (with help from colleagues at OgilvyOne London), "BP Ultimate Takes You Further", demonstrates that very fact!
I'd like to know how all those people are going to fit in your fuel tank. The best part of this commercial is the music, by Buller & Bang and the song is called "Little Puzzle".
Spot Credits: Agency: Ogilvy London Advertiser: BP Project name: BP Ultimate Takes You Further Client Nicola Buck, brand manager, Vincent Couffon, brand manager, Lisa Gardiner, Assistant Brand Manager, BP Brief: To show how BP's developed its Ultimate fuel so it cleans your engine, making it more efficient. Creative agency: Ogilvy London (OgilvyOne and Ogilvy Advertising) Copywriter: Alan Morrice, Paul Diver Art director: Alan Morrice, Paul Diver Planner: Rupert PriceTim Jones Media agency: Mindshare Worldwide Media planner: Charles Young Director: Greg Gray Editor: Deliverance, South Africa Post production: Black Ginger, South Africa Audio Post propduction: Ben Leeves @ Grand Central Sound Studios Agency Producer: Vicky Newbold Exposure: TV/Radio/Print/POS/Digital
The Mac vs PC advertising campaign gives us not just I'm A Mac and I'm a PC, but now we have the I'm A Megan in this great new commercial for the Apple Mac.
Megan is laptop shopping and PC brings along the entire gang on computers that are no contest against the Mac. Megan just wants a big screen, fast processor and something that simply works without viruses, crashes and a ton of headaches and in the end PC gives Megan up for Mac..."Hi, I'm a Megan...Mac...Hi, I'm a Mac." Spot Title: Elimination Agency: TBWA\Media Arts Lab Chief Creative Officer: Lee Clow Executive Creative Directors: Duncan Milner, Eric Grunbaum Creative Director: Jason Sperling ACD/Art Director: Chuck Monn Sr. Art Director: Jamie Reilly Sr. Copywriters: Krista Wicklund, Kevin Tenglin Agency Producers: Mike Refuerzo, Chrissy Gilmartin Production Co: Epoch Films Director: Phil Morrison
Andy Samberg will be hosting the 2009 MTV Movie Awards coming May 31st, so we are blessed with a number of promo commercial teasers for the big award show. Here is the promo for Best Fight Category for your consideration which features Rashida Jones along with Samberg in the spot titled "Knuckle Up." It's shame these are only mock categories, some of them might be entertaining.
Agency: MTV In-house Executive Creative Director: Kevin Mackall, Amy Campbell Creative Director: Brent Stoller Copywriters: Jason Karley, Akiva Schaffer, Andy Samberg, Aaron Stoller Art Director: Aaron Stoller Agency Executive Producer: Brent Stoller Agency Producer: Kris Walter Production Company: Backyard, Venice Director: Aaron Stoller Executive Producer: Eriks Krumins Producer: Caroline Pham Production Designer: Dan Butts DP: Tami Reiker Editor: Tiffany Burchard, Cory Livingston (Our Son) @ Filmcore, Santa Monica Music/Sound Design: Jorma Taccone Audio Post Company: POP Sound, Santa Monica/Margarita Mix, Santa Monica Mixers: Mitch Dorf, Stephen Dickson @ POP / Jimmy Hite @ Margarita Mix Talent: Andy Samberg (all spots); Jack Black & Michael Cera (Our Son, X Host Spot); Cuba Gooding, Jr (Pommel: The Bobby Brooks Story); Rashida Jones (Knuckle Up); Eva Mendes (The One Who Dared to Leave); Will Arnett & Bill Hader (Slaughter Shack)
A reporter, Candace Newman and her cameraman make the best of their poolside location assignment in Las Vegas in the new commercial for Las Vegas Tourism, What Happens In Vegas Still Stays in Vegas even in troubled economic times.
In the Vegas commercial, we are told by Candace Newman "the water's nice but no one's getting in" and "these cabanas are yet another troubling sign of the times."
In the latest ad for Hershey's via Arnold NY, jumP editor Michael Saia put his clever cuts to the beat of country superstars Rascal Flatts in a spot that celebrates the pure gooey goodness of a Hershey's chocolate bar.
In Rascal Flatts, the country music phenomenon of the same name shows up at a neighborhood barbecue to perform while the neighbors help craft that classic summertime treat: a smores sandwich. Nothing says summer like a homemade smores with Hershey's chocolate. For a limited time, on specially marked wrappers, is a chance to win your own backyard barbecue featuring a live performance from Rascal Flatts, courtesy of Hershey's. It just wouldn't be summer without them.
The credits behind the Rascal Flatts Advert: Client: The Hershey Company Spots Title: Rascal Flatts :30 Air Date: May 2009 Agency: Arnold NYC CCO: John Staffen Creative Officer: Ken Ferris SVP Group Dir.: Lauren Foreman EP: Tim Speidel Production Company: HSI Director: The Malloys E P.: Rebecca Skinner Producer: Tim Lynch Editorial: jumP Editor: Michael Saia Asst. Editor: William Zitser Managing Director: Dee Tagert Executive Producer: Elizabeth Krajewski Finishing: Manic Flame Conform: Eric Gelgand Animation: Digital Kitchen VFX Producer: Christos Mountzouros Audio: Manic Mixer: Stephane Guyot Audio Post: Sound Lounge Mixer: Keith Reynaud Shoot Location: Los Angeles
Schweppes commercial featuring Nicole Kidman and little Latika from the movie Slumdog Millionaire. Not an award winning advert for the Schweppes Soft Drink but who cares Nicole Kidman is the star of this one.
Advertiser: Schweppes Advertising Agency: FRED&FARID (FFL) Creative Directors: Fred & Farid Creatives: Feng Huang, Emmanuelle Durand Director: Shekhar Kapur Production company: RSA London Agency supervisors: Emmanuel Ferry, Nathalie Chopra, Shirley Sayadi Advertiser supervisors: Hugues Pietrini, Stanislas de Parcevaux
Virgin Trains new TV advert commercial gives us a young lady named Becky off to see her boyfriend for the weekend who spoiled on the Virgin Train. The spot titled "Booty Train" and feature the music of ABC, "The Look of Love". Virgin Trains tag line: Where do you want to be? The second advert for Virgin titled "Success Express" with the music of Europe, song title "The Final Count Down"
Agency: Miles Calcraft Briginshaw Duffy, London Creative Director: Danny Brooke-Taylor Agency Producer: Lorraine Geoghegan Production Company: Partizan, London Director: Traktor Producer: Emily Crofton-Atkin DP: Tim Maurice-Jones Art Director: David Lee Production Manager: Mags Milan Production Coordinator: Ella More O'Ferrall Production Assistant: Lucy Jones Editor Rick Russell @ Final Cut Post-Production: MPC, London Telecine Operator: Paul @ MPC On-line Operator: Rob @ MPC Model Makers: Sebastian Sue @ Propshop Modelmakers Music: "The Look of Love"
New Miller Lite Protection commercial gives us a couple of wise guys offering to protection to a bar owner.
In Protection C-Store two wise guys approach a store clerk stocking the refrigerators with cans of Miller Lite. When the mobsters offer to provide the store with protection, they are rebuffed by a clerk who explains that Miller Lite's cans have a new Taste Protector lid and that's all that is needed to lock in Miller Lite's great pilsner taste.
Protection Bar finds our wise guys walking into a bar to offer their services to the bar owner. When he declines, the thugs persist, reminding him that bad things can happen to people who decline the kind of protection they're offering. Unfazed, the bar owner shows them a bottle of Miller Lite with the new Taste Protector cap to demonstrate that he has all the protection he needs.
When it comes to locking in the great pilsner taste, some may say that Miller Lite is in the protection business! The Creds:
Client: Miller Lite Spots Title: Protection Bar, Protection C-Store Air Date: May 2009
Agency: DraftFCB Art Director: Todd Durston Copywriter: Berk Wasserman CD: Chuck Rudnick Producer: Jody Murrie
Isn't it amazing how a chicken can steal the show in this new commercial for Stella Artois 4% titled "The Tunnel". A lot seems to happen in France when you drive through a tunnel, it's music like musical chairs meets the Autobahn.
Stella Spot Credits: Agency: Mother Creative: Mother Director: Ringan Ledwidge Production: Rattling Stick Producer: Sally Humphries Director of Photography: Ray Coates Post Production: The Mill Editor: Richard Orrick Brand: Stella 4%
Antonio Federici is Italian for ice cream and the print ad campaign is universal for shocking in the eyes of some. The Gelato campaign where nuns and priests get a little more intimate than the Holy Spirit is comfortable with. Short but sizzling taglines include "submit to temptation" and "kiss temptation".
UK's Advertising Standards Authority, which has banned campaigns less shocking has apparently never indulged itself in the sensual magic that is italian gelato. The watchdog is investigating the ads now, but that's pretty much a formality: according to the Committee of Advertising Practice, "linking sex or sexualised images with religion may cause particular offense" and "portraying nuns in a sexual manner is inappropriate." In other words, don't expect to see the Federici Gelato print ads dangling above the ice cream section at your local supermarket.
It's actually too bad they are going to ban these ads as they are pretty good, they just used a couple in the wrong proffesion. For those of you who just have to see more the Antonio Federici Gelato website has the music and the complete campaign up for your viewing pleasure, just remember God see's everything you do.
New Head commercial campaign featuring tennis star Novak Djokavic.
To promote their powerful new tennis racquet the "Speed," HEAD has teamed up with Serbian tennis champ Novak Djokovic and Berlin-based agency Aimaq Rapp Stolle to create a new online video that features everything from an attractive girl (naturally), a 90’s boy band, nipple tassels and a Navy Seals balancing act. The jam-packed video is already over 1 million views on multiple video sites with 350,000 views on YouTube alone and made a recent appearance on Ad Age's new viral video chart. Djokovic's hilarious impersonations of fellow tennis stars like Rafael Nadal and Maria Sharapova are very popular online so the creative syncs up nicely with what tennis fans expect from Djokovic while also putting some distance between HEAD and close competitors Prince and Wilson. Full Credits Client: HEAD Agency: Aimaq Rapp Stolle Executive Creative Director: André Aimaq Copywriter: Christian Schuck Art Director: Ulrike Ziggel Managing Partner: Robert Stolle Account Director: Daniela Rote, Marijana Kelava Account Manager: Marén Echtermeyer Managing Director Strategy: Alex Jordan Production: Czar Films, Hamburg Director: Paul Innacchino Producer; Jan Fincke, Thorne Mutert D.O.P. Sam Levy Editor: Paul di Natane Sound Design: Brett Graves Post Production: Creative Bubble
New BMW commercials titled Logic and Knowledge go after their competition in these spots created by Grey West.
The Brief: Kommitted's Nathan McGuinness puts the competition in its place in a pair of expertly directed spots for BMW via Grey West.
Knowledge, a :30 spot finds us in the drivers seat traveling fast across a desert highway. As the road begins to morph we realize we are following a trail of ink flowing from a pen across the surface of one of the amazingly affordable lease agreements BMW is offering on its popular 3 series. The message is clear: BMW is more affordable than ever. Now you know.
In the live action :30 Logic, we open on a two-lane city street. As the handsome 3 series sedan comes up from behind and blows past its expensive to maintain competitors, we are reminded that a BMW, with its logic defying worry free maintenance program, costs us nothing to maintain. "We shot the cars off a 20-foot arm on a camera with an ultra-long lens, the idea being that BMW surpasses the competition," commented Kommitted's McGuinness. "I went a bit more old school and color corrected the bleached bypass of the print instead of going to the negative, which is a great example of what can be done with good, old fashioned 35mm film." Via: TrustCollective.com Credits: Client: BMW Spot Title: Knowledge, Logic Air Date: April 2009 Agency: Grey West EP: Tor Myhren ECD: Melissa Webber Producer: Ben Latimer Prod Company: Kommitted Director: Nathan McGuinness EP: Marc Siegel Producer: Jodi Fisher
T-Mobile took 13,500 people to Trafalgar Square in London to sing The Beatles Hey Jude in this advert for the T-Mobile. This is full four minute version done by advertising agency Saatchi & Saatchi. Life is for Sharing.
Agency: Saatchi & Saatchi, London Copywriters: Steve Howell Art Directors: Paul Silburn, Kate Stanners, Rick Dodds Agency Producer: Ed Sayers Production Company: Partizan, London Director: Michael Gracey Editor: Diesel Schwarze Post-Production: TBC Audio Post-Production: 750 MPH
New Pepsi Cola "ThrowBack" commercial for the brands new throwback. Why is calling it it a throwback you ask? I couldn't answer the question either but I did find this comment over at Ads Of The World, "It is throwback, because the original pepsi used sugar, not this high fructose corn syrup crap that is in all US pop today. Since this "new" Pepsi is using sugar like back in the day, throwback is a perfect name. And, this is nothing like Coke. Coke is still only using High fructose corn syrup (for now). I think it's about time we get flavor-full drinks without high fructose corn syrup and artificial sweeteners. As for myself, I just really like the commercial.
Advertising Agency: TBWA\Chiat\Day Los Angeles, USA
Worldwide Chief Creative Officer: Lee Clow
Executive Creative Director: Rob Schwartz
Creative Directors: Brett Craig, Joe Shands
Art Director: Jamin Duncan
Copywriter: John Witting
Head of Production: Richard O'Neill
Executive Producer: Anh-Thu Le
Producer: Jane Krull
Group Account Director: Erica Hoholick
Account Director: David Dreyer
Account Supervisor: Ellie Mooney
Account Executive: Maura Menapace
Business Affairs: Ken Rongey
Animation/VFX Company: Radium
Design Director: Tuesday McGowan
Editor: Alan Chimenti Lead Artist/VFX
Supervisor: Aladino Debert
Art Director: Hatem Ben Abdallah
Motion Graphics: Andrew Hoeveler, Brandon Hirzel
Executive Producer: Jeff Blodgett
Producer: Linda Jackson
Audio Post Production: Margarita Mix Santa Monica Sound Design
Mix: Nathan Dubin
General Manager: Michele Millard
Producer: Whitney Warren
Song: EMI
Music Supervision: Mophonics
Music Editorial: Amber Music
A very interesting viral spot, short film created for Ebay by Belen Gayan. The Ebay spot, film, viral, commercial,(I'm sorry I don't know what to call it) is really pretty good, enjoy.
Agency: CAA, Los Angeles Executive Creative Director: Jae Goodman Creative Directors: John Kaplan, Jesse Coulter, Andrew Ault Agency Producer: Matt Bijarchi Director: Belen Gayan Screenwriters: Belen Gayan, Andres Duque Producers: Allison Kunzman, Rafia Montilla, Toni Moreno Executive Producers: Patrick Milling Smith, Brian Carmody Production Company: Smuggler, NY/LA Editors: Anna Oriol, Gabriela Soria Cinematographer: Sergi Vilanova Production Designer: Marta Marrero Sound: Xevi Masip, Alex Perez Music: La Crem
Another creative piece for the Google Chrome Shorts video collection on YouTube. This is my favorite so far, by Motion Theory.
Google teamed with Motion Theory to craft the first video for Chrome's arrival. Directors Mark Kudsi and John Fan created a lively 2 1/2D animated spot celebrating Chrome's revolutionary features with music by Tim Meyers. A Chrome Short by Motion Theory. The Evolution of Simple by Pantograph.
Another video from the Google Chrome Shorts is the "Evolution of Simple", The simple video game mirrors the simplicity of Google Chrome's clean user interface. They used stop-motion to create this short created by Pantograph.
Google took to Superfad to create this animated spot for the Google Chrome browser titled "Chromance".
It seems confusing the first time you watch it, but actually there is a great story in the video. The white ball is you or me and you have a question needing an answer to, Chrome bridges the gap between it and the info-world. The roller-coaster ride is a search engine, that shows the process of going through various search results and websites, which eventually lead to the correct answer and Chrome does it best. Client: Google Title: Chromance Production Company: Superfad Director: Superfad