“Sussex Police stop thousands of drivers every year for failing to either not restrain themselves properly, or restrain their passengers properly. In 2008, over 100 Fixed Penalty Notices were issued to drivers who failed to restrain their children properly in the vehicle – and one can only imagine the impact this would have had should those vehicles have been involved in a collision.” See more here at http://www.embracethis.co.uk/ you will be taken to the Sussex site right after the ad plays. The spot was produced by the SSRP itself, brilliant....absolutly brilliant.
Friday, January 29, 2010
Sussex Safer Roads "Embrace Life" TV Advert
“Sussex Police stop thousands of drivers every year for failing to either not restrain themselves properly, or restrain their passengers properly. In 2008, over 100 Fixed Penalty Notices were issued to drivers who failed to restrain their children properly in the vehicle – and one can only imagine the impact this would have had should those vehicles have been involved in a collision.” See more here at http://www.embracethis.co.uk/ you will be taken to the Sussex site right after the ad plays. The spot was produced by the SSRP itself, brilliant....absolutly brilliant.
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1 comments:
This is excellent, and I'm surprised that I've not seen it or heard about it before. My usual source of UK advertising news, Brandrepublic, hasn't mentioned it - perhaps because it wasn't produced by an agency. Maybe I ought to be looking here more often.
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