Brett Favre for the Hyundai MVP Locker Room Super Bowl XLIV Ads

Brett Favre and the Hyundai Super Bowl XLIV Ads. The Hyundai Sonata and Tucson Hyundai will be one of the most visible sponsors of Super Bowl XLIV on Sunday, February 7 with eight ads airing on game day. 2010 is Hyundai's third straight year of advertising during SuperBowl Sunday, and second consecutive year sponsoring the Kickoff Show. The first ad, titled "Paint," will kick off an aggressive campaign supporting the 2011 Sonata. The second in-game ad, titled "10 years/Favre," scheduled for the second quarter, will feature Brett Favre, quarterback of this season's NFC North champion Minnesota Vikings.