Anonymous Content Director David Kellogg, working via FilmMaster for Leo Burnett Italy, created a light-hearted :30 showcasing the Fiat Doblò. Set in a sandy tropical paradise, the spot is a montage of three men goofily preparing for the rigors of fatherhood: one pats a pig slung over his shoulder, another rocks a shopping cart full of fruit, and all three wrap a coconut as though it were a newborn. The reason for the hijinx becomes apparent when their three very pregnant companions appear beside their Fiat and the whole crew piles in for a fun-filled ride along beautiful palm tree-lined roads. Kellogg executes the entire scene perfectly, wrapping an entire appealing world into the confines of a :30.
The Credits:
Client: Fiat
Spots Title: Doblò
Air Date: March 2010
Agency: Leo Burnett, Italy
Creative Director(s): Paolo Dematteis, Riccardo Robiglio
ACD/AD: Marco Gucciardi
Copywriter: Julie Carpinelli
Account Director: Riccardo Vavala
Head of TV/Producer: Riccardo Biancorosso
Production Company: FilmMaster
Director: David Kellogg (of Anonymous Content)
DP: Janusz Kaminski
EP: Karim Bartoletti
Line Producer: Stefania Dall'Agnese
Production Service Company: LCA Producciones, Costa Rica
Editorial: RedCar Miami- Toboga Milano
Telecine: Interactive
Colorist: Luca Parma
Read more: http://www.trustcollective.com/portfolio/content/anonymous_fiat.php#ixzz0hhoNStK7
Attribution: Written content created by TRUST: http://www.trustcollective.com
Under Creative Commons License: Attribution Share Alike
1 comments:
You might want to update the link, thankfully the description makes it easy to find. Brilliant ad, fiat really do pull all the stops when they promote one of their New cars.
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