Tuesday, March 9, 2010

12:11 PM
When Pepsi released their 1984 now classic ad 'Close Encounter', aliens and UFO's were all the rage thanks to Steven Spielberg and his blockbuster movies E.T. and Close Encounters. Pepsi capitalized on the trend and made a memorable spot that pays homage to both films. As part of Pepsi's huge marketing campaign 'The Choice of a New Generation', this TV ad was an important component in Pepsi's strategy to take market share from Coca-Cola.


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