Thursday, March 25, 2010

A celebration of true football. For Africa. For Football. For the insane love of the game that possess us all and unites us beyond borders. Bringing football back to its roots. Because love is football.

The TV spot, shot by Syrup, the global advertising agency for PUMA Teamsport, is the latest in the LOVE=FOOTBALL campaign which encompasses everything from chalk drawings and stickers to websites, billboards and finally this. All leading up to the South Africa World Cup. The spot is homage to the soul of the game of football. Shot on location in Angola, Ghana and The Ivory Coast and soundtracked by ‘Going On’ by Gnarls Barkley, it features PUMA players Samuel Eto'o, Gervinho, Emmanuel Eboue and Mohammed Zidan.
Credits:
Advertising Agency: Syrup, an LBi Group Company, USA
Production Company: Syrup, an LBi Group Company
Chief Creative Officer: Jakob Daschek
Director: Jakob Daschek
Creative Director: Gui Borchert
Director of Photography: Max Goldman
Senior Producer: Kate Cunningham
Executive Producer: Omino Gardezi
Editor: Graeme Pereira
Music: Gnarls Barkley
Photographer: Sesse Lind
Additional Photography; Boaz Fround, Kate Cunningham
Senior Account Director: Jennifer Giroux
Associate Producer: Anders Paus Hedberg
Colorist: Tom Poole, Company 3

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