Credits:
Client: AT&T
Title: Birthday
Agency: BBDO, New York
Production Company: Gorgeous@Anonymous Content, Los Angeles
Director: Peter Thwaites
Chief Creative Officer: David Lubars
Executive Creative Directors: Ralph Watson, Greg Hahn
Copywriter: Greg Hahn
Art Director: Ralph Watson
Executive Producers: Grant Gill, Amy Wertheimer
Agency Producer: Becky Burhard
Executive Producer: Jeff Baron
Producer: Anna Hashmi
DP: Wally Pfister
Editorial: Rock Paper Scissors
Editor: Kirk Baxter
VFX: The Mill, New York
VFX Supervisor: Angus Kneale
Colorist: Adam Scott
Lead 3D Artist: Rob Petrie
Lead 2D Artist: Alex Lovejoy
Music: 'Pure Imagination' sung by Gene Wilder from 'Willy Wonka & The Chocolate Factory'
6 comments:
They took a good song from a great movie, and stuck it in some random commercial. They should leave wonderful classics alone and stop trying to ruin them!
I got the chills when I heard the first few notes on tv. I love that song! Best part of the movie and a part of my childhood tht I like to remember! If only they had the teacup part! No matter how random this ad is (which I think is completely random!) I love to enjoy it
Oh lighten up already! Random commercial, blah blah blah. ALL commercials are random..what's your point???
This was nicely executed, and the commercial told a delightful little snippet/story and of course the song is absolutely beautiful!
So, try to have some heart and see the commercial for what it is....wonderful.
Try being a kid again, dammit! :)
Touching, hauntingly simple song brings my attention to the commercial, and I pay attention to few.
Worst commercial ever...music and phots make no sense for the product. Please...stop the music and get this off the air
Yes, there are a lot of us in our 40's who love this song. I almost *have* to look when the ad comes on - but then there are those stupid giant crayon cutouts wandering through the city...nothing about the product, or why we should be interested. I can't for the life of me remember the name of the company that made the ad. Meh. Dumb.
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