Thursday, April 15, 2010

New AT&T "Birthday" Commercial Brings Us Back To Childhood

AT&T brings us back to our innocent days of childhood, which knew no boundaries, to remind us of how creativity can be rediscovered in their newest ad.
The commercial features the beautiful music of Gene Wilder and the song Pure Imagination.
Credits:
Client: AT&T
Title: Birthday
Agency: BBDO, New York
Production Company: Gorgeous@Anonymous Content, Los Angeles
Director: Peter Thwaites
Chief Creative Officer: David Lubars
Executive Creative Directors: Ralph Watson, Greg Hahn
Copywriter: Greg Hahn
Art Director: Ralph Watson
Executive Producers: Grant Gill, Amy Wertheimer
Agency Producer: Becky Burhard
Executive Producer: Jeff Baron
Producer: Anna Hashmi
DP: Wally Pfister
Editorial: Rock Paper Scissors
Editor: Kirk Baxter
VFX: The Mill, New York
VFX Supervisor: Angus Kneale
Colorist: Adam Scott
Lead 3D Artist: Rob Petrie
Lead 2D Artist: Alex Lovejoy
Music: 'Pure Imagination' sung by Gene Wilder from 'Willy Wonka & The Chocolate Factory'

6 comments:

Anonymous said...

They took a good song from a great movie, and stuck it in some random commercial. They should leave wonderful classics alone and stop trying to ruin them!

Anonymous said...

I got the chills when I heard the first few notes on tv. I love that song! Best part of the movie and a part of my childhood tht I like to remember! If only they had the teacup part! No matter how random this ad is (which I think is completely random!) I love to enjoy it

Anonymous said...

Oh lighten up already! Random commercial, blah blah blah. ALL commercials are random..what's your point???

This was nicely executed, and the commercial told a delightful little snippet/story and of course the song is absolutely beautiful!

So, try to have some heart and see the commercial for what it is....wonderful.

Try being a kid again, dammit! :)

Bill Keller Lite said...

Touching, hauntingly simple song brings my attention to the commercial, and I pay attention to few.

Anonymous said...

Worst commercial ever...music and phots make no sense for the product. Please...stop the music and get this off the air

Anonymous said...

Yes, there are a lot of us in our 40's who love this song. I almost *have* to look when the ad comes on - but then there are those stupid giant crayon cutouts wandering through the city...nothing about the product, or why we should be interested. I can't for the life of me remember the name of the company that made the ad. Meh. Dumb.

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