Tuesday, June 1, 2010

Durex Baby App - A Great Idea is Born

Of all the apps available for your iPhone this one has to be one of the best, Durex Condoms takes advertising to a new level with the Durex Baby App. Durex simulates the experience of having a newborn by creating an application that will you to knock-up a friends phone, ready for this all you have to do is find a phone to mate and gently rub them together!


Credits:
The Durex baby case was created by Art Director Nicolai Villads, Peter  Ammentorp and the interactive designer was Raul Montenegro for the Future Lions 2010 competition (www.futurelions.com) organized by digital agency AKQA and Cannes Lions Advertising festival.


1 comments:

Bruce said...

Indeed a great app! Durex nailed it this time. A lot of iPhone apps had been increasingly used as a way to promote a certain brand or product. That's why there had been an increasing number of commercial production companies (Toronto and other places) that innovate to promote such apps. There are some commercial production (Toronto and other areas) that are specifically designed to advertise emerging trends like this app.

Interesting post. Thanks!

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