Saturday, November 20, 2010
Zales Christmas Commercials "OMG" and "Speechless"
The new christmas holiday commercials for Zales Diamonds The Oh My Gosh Store entitled "OMG" and the second Zales Ad How Did You Know Store entitled "Speechless."
The ads also feature the music and song "Girl is on my mind" from by blues-rock band, the Black Keys. "You know her, We know diamonds."
Credits:
Advertising Agency: GSD&M Idea City, USA
Executive Creative Director: Mike Wilson
Group Creative Directors: Brent Ladd
Creative Director / Art Director: Ralph Yznaga
Creative Director / Copywriter: Ray Longoria
Art Director: Keli Linehan
Copywriter: Charlie Wolff
Executive Producer: Brent Holt
Prod Company: Beast Austin
Editor: Sam Sellis
Account Service: Jennifer Warren, Shannon Lugo, Walter Harris, Jamie Bruno
Marketplace Planning: Jasmin Esquivel
Production Co: HSI
Director: Irv Blitz
Producer: Franny Freiberger
Post Production: Chemical Effects & Beast Austin
Editor: Shauna Prescott & Jim Reed
Producer: Liz Hiza & Cara Sturgiss
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4 comments:
But who is the Oh My Gosh girl? I want to cast her in one of our productions.
I DELIBERATELY went to Jared Jewelers this Christmas for my girlfriend.. even though the ZALES is much closer to my home-
due SOLELY to this Blues songs' commercial bombarment of my ears with the constant 2 seconds loop of the SAME REFRAIN from this SAME SONG in multiple different ZALES commercials.
I literally googled this to see if I WAS the only one totally annoyed by this companies horrible commercials soundtrack.
Questions=
1) WHO DECIDED to use a BLUES SONG to sell costly Jewelry to those who have the assets/income to actually buy said Jewelry? Blues music may work for beer sales, or fortified wine advertisements but those who can afford a couple grand for gold and diamonds are probably NOT people who have ''the blues''.
2) WHO DECIDED that they would take a two second refrain from this Blues song, and LOOP IT OVER AND OVER and OVER.. as the only segment of the song that was worth repeating ad nauseum?
And then, lets run these SAME commercials EVERY commercial break with this same droning 2 second loop of the same Blues song every 12 minutes,
with no relief from the same bluesman repeating the same incomprehensible 2 seconds of mush-mouthed lyrics... OVER AND OVER..?
This is really counterproductive advertising in almost every way it possibly could be, and appears that some Blues-loving fanatic at some advertising agency decided that the rest of the world needed to hear their favorite 2 second 'Riff' from this Blues song till they began muting their TV each time this came on.
If its that good of a song, how about letting say..10 seconds of its roll, instead of abusing the public with the same DRONING verse repeated thousands of times, until I want to actively do harm to the financial propects of the Zales family for this audible abuse they are funding against me.
TO ADVERTISING DUDE who really loves this song personally..
this blues song is not going to sell costly jewelry. Save this as a theme for miller lite.
the fact that YOU personally really love the two second segment of this song that you forced into this commercial, and think is trendy, or hip, shows you dont belong in advertising,
unless you are running a false flag operation for Zales competitors, who benefit by angering all of Zales potential customers who have been tormented with endless loops of this lone, brief, MOANING verse from a innapropriate Blues song inexplicable used as a device to sell luxury goods..
Her name is Cassidy Brown (the Oh My Gosh Girl.) She is an up and coming actress...sooooo cute!!! Check her out here at IMDB:
http://www.imdb.com/name/nm1945430/
You could probably find her manager on IMDB if you want to cast her.
Yeah never seen a good ZALES commercial until the "You Melt Me" ad. I know the name of the ad because I obsessively searched for it online (it's amazing) and all I can find is the damned music and one still shot from the video on ZALES website, when you click the video it says "this video is private, sorry."
WHAT THE HELL WHO KEEPS PEOPLE FROM WATCHING THEIR ADS??????? IT MAKES NO SENSE???? FREE ADVERTISING?? I SEEK THE AD!
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