Guinness's latest TV commercial for the UK market is a cinematic beauty, as it feature dark clouds representing a pint Guinness dark beer foam spreading over the cities of New York and Hong Kong. As the slogan says, there is more life in the dark.
Director: Frederic Planchon
Production: Academy Films
Creative: Irish International
Diageo head of marketing communications: Garbhan O'Bric
Music: 10 Mile Stereo by the band Beach House