Posted by / Friday, December 17, 2010 / 3 Comments / ,

Guiness Beer TV Ad "Dark Life"

Guinness's latest TV commercial for the UK market is a cinematic beauty, as it feature dark clouds representing a pint Guinness dark beer foam spreading over the cities of New York and Hong Kong. As the slogan says, there is more life in the dark.

Director: Frederic Planchon
Production: Academy Films
Creative: Irish International
Diageo head of marketing communications: Garbhan O'Bric
Music: 10 Mile Stereo by the band Beach House
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  1. Am I the only one who instantly thought of 9/11?

  2. You are not the only to think of 9/11, I have just seen the advert and it really disturbed me. How shameful to stoop so low. Put me off Guinness forever.

  3. I just saw it and my immediate first thought was of Tokyo, the idea of smoke rising/falling on to a city I find really distasteful. Not a Guinness drinker, but usually I'm a bigger fan of their adverts!


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