Audi Ad Says 'Goodnight' To Rival Mercedes

Gearing up for Super Bowl ad season, Audi releases their latest spot for the up coming campaign with 'Goodnight'. San Francisco ad agency Venables Bell & Partners have created a charming childlike spot, as the commercial's plot and style were based on the famous children's book "Good Night Moon' by Margaret Wise Brown. But don't think the TV spot is all cuddly, the highlight of the ad is the wry shot at Mercedes, "Goodnight old luxury and all of your wares, goodnight bygones everywhere". It's the perfect line for the now classic ad feud between the two luxury car giants.



Credits:
Advertising Agency: Venables Bell & Partners, San Francisco