Wednesday, January 5, 2011

Audi Commercial "Footsteps of Progress"

Audi takes a Darwinian approach to demonstrate the progress of the German car company in their latest TV commercial. Ad Agency Venables Bell & Partners achieves this perfectly by using a camera shot that is constantly moving forward, resulting in a crash course in the history of movement and transportation on our planet.

Credits:
Advertising Agency: Venables Bell & Partners, USA
Creative Director: Paul Venables
Art Director: Jonathan Byrne, Brandon Sides
Copywriter: James Robinson
Business Manager: Susan Conklin
Producer: Mandi Holdorf
Broadcast Production Director: Craig Allen
Production Company: Motion Theory
Director: Mathew Cullen
Executive Producer: Javier Jimenez
Line Producer: Bernard Rahill
Director of Photography: Jeff Cronenweth
Post Production/VFX Company: Mirada
Creative Director: Kaan Atilla, Mathew Cullen
Art Director: Ram Bhat
Head of VFX/VFX Supervisor: John Fragomeni
Senior VFX Producer: Mark Kurtz
VFX Coordinator: Paul Pianezza
Previs: Jeff Benoit
DFX Lead: Andy Cochrane
CG Lead: Marion Spates
Designers: Brian Cariaga, James Levy
Houdini Artists: Kevin Gillen, Ryan Phalen, McKendree Poston
Animator: Slavik Anishchenko
Matte Painters: Tim Clark, Elias Gonzales
Tracking: Jon Aghassian, Juan Colon, Colin Cromwell, Tim Donlevy, Dylan Jutt, Michael Karp, Candida Nunez, Jared Sanders
Roto/Paint Lead: Elissa Bello
Rotoscope Artists: Stephen Edwards, Megan Gaffney, Meredith Hook, Kenneth Lui, Carlos Rosario, Jackie Shibles, Midori Witsken
Lead Flame Artist: Federico Saccone
Flame Artists: Todd Hemsley, Chris Moore
Production Manager/HR Director: Tina Van Delden
Editorial Company: Motion Theory
Editor: Jason Webb
Assistant Editors: Jeff Aquino, Rigo Madrigal
Music: Stimmung
Mixing House: Lime
Sound Design: 740 Sound Design

3 comments:

Imtiaz Hami said...

An ad which has the singular inflexion of holding one's attention and recall at the time of purchase is a clever idea per se.

Anonymous said...

By any chance does somebody know the name of the song playing in the commercial? I see the music is listed under Stimmung but i cannot find this song.

Anonymous said...

i too would like to know the name of the song or the artist who plays the song for the commercial? so....

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