Wednesday, January 19, 2011
Ray-Ban Viral Marketing Ad 'Subway Running'
Creating a viral marketing video is the latest craze in the advertising world and the latest player in this new genre is Ray-Ban with their clever prank spot 'Subway Running'. The ingenious commercial features a guy (wearing Ray-Bans of course) running through 5 subway cars as it leaves the station. The stunt of course is created using quick edits and other timeless camera tricks, but either way the stunt sequence is impressive enough to trick many people. The bigger trick though would be if people could figure it out that it was a Ray-Ban commercial all along.
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2 comments:
Ray-Ban does communicate its brand message in the video. But it’s not just about that message. They’re not making the video to communicate the message “Never Hide”, they make the video to entertain the audience.
Ray-ban is known for its brand where they never appeal to buy it or never compete on price but they try to maintain brand through such advertisement where they make people realise about their status with ray-ban.
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