'Alice in Wonderland' Ad is a Wonderful Example of Ambient Advertising

In this ingenious ambient advert, a cool effect was created to make it appear as though we all fell down the rabbit hole, as a huge Alice peers down on us.  The surreal ad was installed in a dome ceiling in a mall in Rome, Italy as part of the European launch of the Disney movie Alice in Wonderland.

 

Credits:
Advertising Agency: AUGE, Milan
Creative Directors: Giorgio Natale, Federica Ariagno
Art Director: Davide Mosconi
Copywriters: Niccolò Bossi, Anita Rocca