What I love about great ambient advertising is the ability to create wonderful optical illusions in our often mundane modern world. This is not Fed Ex's only forte in cool optical illusions, in fact their iconic logo has an optical illusion in it. I bet some of you have never noticed that white arrow between the E and the x.
You're right - I've never noticed this aroow. But now this is the first thing I see in their logo:).
ReplyDeleteThis was a cool idea. But I bet their competitor didn't like it:)