Monday, February 14, 2011

The Vitruvian Man: The Most Recognized Health and Fitness Ad Campaign in History

As part of AICP Call for Entries for their 'All Advertising is Art' Campaign, they have created a satirical yet thought provoking spot. The premise that Leonardo da Vinci as a Creative Art Director is as ingenious as the renaissance man himself. By implementing today's market research strategies to historical events, albeit often fictional, it demonstrates the historic power of persuasion and makes a compelling argument that art is advertising.


Credits:
Agency: VCU Brandcenter

1 comments:

weight lifting benches said...

Fitness tutorials are being taught also in the past era. There are certain persons that could be considered as father of this field. They are the one who gives the real meaning of performing body fitness and exercises. We should reminisce their times in order to know the history of body fitness.

Related Posts Plugin for WordPress, Blogger...