Posted by P. Savo / Wednesday, March 16, 2011 / 1 Comment / Axe Promo , Fallen Angels
Axe's Augmented Reality Ad Campaign - Where 'Fallen Angels' Appear
Axe's very successful 'Fallen Angels' Ad Campaign continues to impress with their latest marketing promo where holographic Fallen Angels appear to drop on unsuspecting shoppers. The clever campaign stunt was shot in London's Victoria subway station on March 5, 2011. The spot features both behind the scenes shots of the cool technology, as well as great reactions from the very real customers.