Creativity is inherent in the Lego brand and their 'Imagine' ad campaign demonstrates this image perfectly. But what makes this latest clever Lego ad stand out from the rest is how they used the surrounding environment as part of the composition. The 3 clever bus shelter ads titled 'Whale', 'Caterpillar', and 'Monster' was created by Ogilvy Malaysia and their talented local team of Lego artists and builders.
Credits:
Advertising Agency: Ogilvy Malaysia
Exe Creative Director: Gavin Simpson/Robert Gaxiola
Creative Director: Eric Yeo
Art Director: David Stevanov
Copywriter: Greg Rawson/Ross Fowler
Illustrator: Tan Tsun Wen Andrew/
David Stevanov/Greg Rawson
Lego Artist: Nicholas Foo
Lego Builders: Too Jun Jie/Inessa Loh/Darshan Kadam
8 comments:
Really creative ...!
The best in the business know this, and they take full advantage of every competitive and decisive means to make sure that their business message uses every psychological edge available to them. Your business logo must be adaptive and responsive to such conditions in order to succeed
Sticker printing
There can be a lot of creative add like this. But the cost is more and don't provide that many leads as well.
yeptext
woww. the image is amazing..
this is really awesome creativity.. Appreciated you.
very-very amazing ads...
wow... simple but amazing.
This is incredible because I never thought that Lego was to create something really innovative like this, they're masters in that area.
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