More than just a namesake, Kraken Rum have taken the legend of a mythical sea beast to all facets of their marketing strategies. This includes their antique bottle design, cool label art and now ambitious advertising campaign. The dark spiced rum may be owned by a New Jersey based company called Proximo Spirits, but their effective branding techniques conjure up a much more exotic image. Their tie in with the lore of the beast of the blackset seas works perfectly with the ads stark and stylish look, which is highlighted by the spot's inventive and cool animation.
5 comments:
This advertising were really interesting.
This is really amazing. Some ads can just attract you and get you hooped in a matter of seconds. But there are also many other different ways to market ones product.
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I agree some advertising campaigns are so captivating they completely sell a product. This is an example of one! I do advertising with www.biznextdoor.com and we are creating a database of similar business's.to see which internet marketing service works for which type of business. If you have a minute, share your story. We are giving away $100 Adword Coupon’s to highly rated reviews. Thanks for taking the time and sharing
oh...yeah...I don't think of the spiced rum category as anything too special- it's just rum flavored with things like caramel, vanilla, and chocolate...But it was good when I have drunk it with my lovely cohiba cigars
I loved the advertising, but the taste does not rival to most other rums. Nevertheless, great advertising and branding!
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