Best Buy "Game On Santa" - Roof Top Mom
The Best Buy "Game On" ad campaign has mom kick it up a notch...literally.
Credits:
Advertising Agency: CP+B, USA
Worldwide Chief Creative Officer: Rob Reilly
Vp Creative Director: Steve Babcock
Creative Director: Dave Cook
Associate Creative Director: Brandt Lewis
Senior Copywriter: Rich Ford
Vp Executive Integrated Music Producer: Bill Meadows
Senior Integrated Producer: Ramon Nuñez
Jr. Integrated Producer: Ben Majoy
Integrated Account Coordinator: Caitlin Sullivan
Production Company: Mjz
Director: Craig Gillespie
Executive Producer: Emma Wilcockson
Producer: Deb Tietjen
Director Of Photography: Gyula
Editorial Company: No6
Post Producer: Leslie Tabor
Editor: Chan Hatcher
Editor: Kevin Zimmerman
Music Company: Honor Roll Music & Thwak! Music
Composers: Alex Wurman, Read Fasse
Animation Company: Stardust
Visual Effects Company: Method Studios
Visual Executive Producer: Robert Owens
Visual Effects Producer: Paula Jimenez
These ads are horrible! They are mean-spirited and hateful and Best Buy should pull this campaign. It's a great Santa in the ads and the women are all bitchy to him. Please Best Buy, take them off the air!
ReplyDeleteNot only are these commercials degrading a holiday icon, there making mom's look mean and shallow. When best buy goes belly up....santa will have the last laugh. Ho ho ho
ReplyDeleteThey are horrible. I think there are two ways to break them down. The first is the "destroy the dreams of children" angle which should have been enough for Best Buy to never have aired these ads. The second is how insidious and crass these ads are. To point this out, what if Best Buy interjected itself in to the manger. May the three kings paid way to much for myrrh. Maybe what Mary really wanted was a baby monitor. Why would Best Buy never make that ad. Maybe because some decision makers in the company were Christian, maybe because they believed it would cause a backlash from Christians, maybe because they simply recognized that the manger scene represents something good, something that they should mess with and commercialize. The same should have been true for Santa. Santa's job is giving. A large part of the mythology is that it is free. Yes, he is fictional, and what this fictional character represents is something good, something that should not be messed with and commercialized. So, maybe it is too late for that. Santa is a capitalist fop at this point. Maybe it is just that these ads are particularly good at pointing that fact out. That there is really nothing good about this season any longer. It is just an effort to stimulate the economy and find the best deal. Thanks Best Buy for telling it like it is. Bubble burst. Idealism lost. Thanks Best Buy.
ReplyDeleteI will never shop Best Buy again if this is their idea of "marketing." A loss of morals and human value in any company sickens me.
ReplyDeleteWhat would make me want to shop at Best Buy after watching this ad? Its bad enough these big retailers have hijacked the entire holiday, now they are going to mock it while simultaneously putting the image of a materialistic mother up on a pedastal. What has happened to Christmas - really?
ReplyDeleteGame on Santa?
ReplyDeleteReally?
This is the best you can do?
Shopping elsewhere this year. 3 ereaders, 6 bluerays and a tablet NOT from Best buy...
Ho. Ho. Ho.
I will never shop best buy.I could have thought of a happy funny commercial instead of this pro-bullying crap
ReplyDeleteWhat is the big deal. Its all really just straight up funny! If you want to have a problem, look in the mirror and be honest with yourself. Teach your kids the real meaning of christmas instead of standing up for something that isn't real (santa)! Complain about the hallmark holiday that ladies make such a fuss over known as valentines day!
ReplyDeleteThese ads are horrible and mean spirited! Spent my money at their competitor. Pro bully mum, you should be ashamed Best Buy!
ReplyDeleteThe ads are very mean spirited and in poor taste. I won't shop at Best Buy again.
ReplyDeleteThese ads are hilarious! We are the reality of christmas gift-giving not santa! So give them a break!!
ReplyDeleteThese ads are funny and clever. I hope the rest of you receive a sense of humor for Christmas.
ReplyDeleteKarma's a funny thing. Best Buy is in retail hell right now for not being able to fulfill some orders made Thanksgiving weekend...no delivery in time for Christmas after all. Good job!
ReplyDeleteThe moral of the story: Don't ever mess with Santa!
Santa is the embodiment of commercialism. He has been used for over a hundred years to sell crap to people. Lets not pretend that Santa is sacred. Christ is sacred. Santa is an idol.
ReplyDeleteI have no real beef with Santa and I've loved him since I was a kid, but he's always been about presents. He hasn't ever represented giving and charity to children. To kids, Santa is about greed and lust. Give me more. Give me everything I want. Now Santa teaches mom and dad about charity because they go buy this stuff and take no credit. That's charity.
These ads are harmless. Remember Santa is fictional. Mothers are real. Best Buy is a corporation trying to sell you stuff. They aren't attacking Santa so much as making consumers giggle. Relax!
Best Buy has paid a heavy price in 2012 for these ads. I hope that the "creatives" and the agency that employed them also suffered. They should all be shunned from the advertising world!
ReplyDelete