Friday, February 10, 2012



New advert for for British Airways entitled "The Race". The BA ad was created by BBH, London celebrating their sponsorship on the upcoming Olympics and features, well anything related to flying racing, all set to the commentary of Jim Rosenthal.

Credits:
Client: British Airways
Campaign: The Race
Agency: BBH London

Creative directors: Justin Moore, Hamish Pinnell
Creatives: Matt Moreland, Chris Clarke
Director: Neil Gorringe
Production company: Moxie Pictures

1 comments :

  1. Slogans give more importance to the services or brand and also help to the people to remember. Normally sponsorship companies also follow the popular slogans to provide the sponsor ads so "The Race" is a good choice as far as marketing is concerned.

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