Friday, February 10, 2012

3:01 PM


Sharpie permanent markers are one of the most iconic office supplies ever made. You would think that a brand so well recognized would not be in the need for any additional advertising. However, as we progress further into a paperless world, Sharpies and other writing utensils are no longer a necessity. We’ve decided to use comedy to connect with college students and young professionals and keep the Sharpie name relevant.

Credits:
Advertising School: Academy of Art University, San Francisco, USA
Creative Director: Steve Williams
Art Director: Edmund Boey
Assistant Art Director: Whitney Peterson
Copywriter: Zack Browne
Photographer: Jessida Putkaew
Director: Zack Browne, Tamara Turner
Director of Photography: Jessida Putkaew
PA: Norman Wohiren

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