Tuesday, October 23, 2012

12:20 PM


Nissan gets tough on the streets with their new concept sports car "Extrem". Nissan captured the vibrancy, color and excitement of Brazil with EXTREM, a radical car aimed squarely at the young (and young-at-heart) car enthusiasts keen to make a statement on the roads. Press below.


  • First concept car from Nissan designed specifically for Brazil
  • Design reflects the color and passion of the country
  • A new urban compact sports car that's exotic yet attainable
  • Rugged and agile 2+2 with distinctive color treatment

EXTREM has been created especially for Brazil. It has been designed for and built in the country and has its world debut at the 27th São Paulo International Motor Show (October 24 – November 4).

"Brazil is a country of great natural beauty and it has a passionate, rich culture. But this is not always reflected in the cars on its streets, especially the more affordable locally produced vehicles which tend to be conservative in design, color and specification," said Shiro Nakamura, Senior Vice President and Chief Creative Officer.

"EXTREM, with a dynamic, high-character design, is far from conservative. It was created to appeal to the country's growing band of city-based young professionals who are passionate about design and want to make a personal statement. The lightweight two-door 2+2, has a dynamic stance, fresh surfacing, and a clear rugged ability to tackle the urban jungle everyday," he added.

Designed by Nissan Design America (NDA) in San Diego, California, in collaboration with Brazilian designers and produced in Brazil, the concept previews a new breed of car. By blending versatility and toughness with the agility of a compact 2+2, EXTREM is a new genre of urban compact sports car.

Its unveiling at the São Paulo Motor Show underscores Nissan's commitment to Brazil. The country is one of the largest new car markets in the world and one in which Nissan enjoys significant sales growth. The company claimed almost two per cent of the 2011 market, doubling its 2010 sales, and aims to account for five per cent of new car sales in Brazil by 2016. via NissanNews.com | USA


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