Posted by Sylvia G / Monday, October 22, 2012 / No comments / European Ads , PSA , Public Awareness
Solidar "Your Rights First" Ad Campaign
The Rome based Latte Creative Ad Agency recently created a 2 minute PSA promo spot for Solidar entitled "Rights First".
Solidar is a European network of NGOs working to advance social justice in Europe and worldwide. The 59 member organisations in 25 countries which include national NGOs in Europe, as well as some non-EU and EU-wide organisations, brought together by its shared values of solidarity, equality and participation.
SOLIDAR voices the concerns of its member organisations to the EU and international institutions by carrying out active lobbying, project management and coordination, policy monitoring and awareness-raising across its different policy areas.
Ad Agency: Latte Creative, Rome
Advertising Agency: Latte Creative, Rome, Italy
Creative Director / Copywriter: Eugenio Orsi
Illustrator: Camilla Falsini
Animator: Emanuele Colombo