Nancy thanks Honda for helping her son Steven get a great deal on his Pilot during Happy Honda Days.
The latest rendition of the “Happy Honda Days” holiday campaign begins today and features various amusing thank-you letters to Honda dealers from “Happy Honda Days” shoppers and their loved ones. These personalized stories of happiness come with every Honda.
Developed by Honda’s long-standing agency of record, RPA, six comical TV spots showcase the Honda product line and various standard features such as rearview camera, Pandora® internet radio or Bluetooth® HandsFreeLink®.
Each spot opens on someone thanking Honda for giving their friend or relative a great deal on a new car. The narrator gives a detailed account of why the car is such a great purchase. Precocious Samantha loves getting rides in her big sister Laura’s new Civic while rocking out to her USB-connected iPod®. Doting Nancy loves her son Steve’s new Pilot with its Bluetooth and rearview camera. Spikey-haired tween Pete is grateful for his Dad’s Accord; its low cost equals more presents, and Pandora distracts Dad from his son’s paintball escapades.
Kate thanks Honda for helping her friend Lisa get a great deal on her Odyssey during Happy Honda Days.
Pete thanks Honda for helping his dad get a great deal on his Accord during Happy Honda Days.
Samantha thanks Honda for helping her sister Laura get a great deal on a Civic during Happy Honda Days.
EVP, CCO: Joe Baratelli
SVP, GCD: Jason Sperling
VP, CD: Curt Johnson
CD: Alicia Dotter
ACD: Sarah May Bates
SVP, Executive Producer, Content: Gary Paticoff
Agency Senior Producer: Fran Wall
Production Company: Moxie Pictures
Director: Frank Todaro
Executive Producer: Robert Fernandez, Karol Zeno, Roger Zorovich
Producer: Laura Heflin
Editing Company: The Reel Thing
Editor: Lance Pereira
Flame Artist: Moody Glasgow
Executive Producer: Doug Kleckner
Colorist: Beau Leon