Monday, November 19, 2012

1:20 PM
Nancy thanks Honda for helping her son Steven get a great deal on his Pilot during Happy Honda Days.


The latest rendition of the “Happy Honda Days” holiday campaign begins today and features various amusing thank-you letters to Honda dealers from “Happy Honda Days” shoppers and their loved ones. These personalized stories of happiness come with every Honda.

Developed by Honda’s long-standing agency of record, RPA, six comical TV spots showcase the Honda product line and various standard features such as rearview camera, Pandora® internet radio or Bluetooth® HandsFreeLink®.

“It’s critical for our holiday campaign to break through the clutter during this time period, and we’re confident that these lighthearted spots will stand out,” said Susie Rossick, senior manager, regional marketing, American Honda Motor Co., Inc. “Because this is the ninth chapter of ‘Happy Honda Days,’ the phrase has become shorthand for dealers who rally around the concept each year and consumers who instantly recognize the name from a trusted brand and know it’s a great time to buy.”

Each spot opens on someone thanking Honda for giving their friend or relative a great deal on a new car. The narrator gives a detailed account of why the car is such a great purchase. Precocious Samantha loves getting rides in her big sister Laura’s new Civic while rocking out to her USB-connected iPod®. Doting Nancy loves her son Steve’s new Pilot with its Bluetooth and rearview camera. Spikey-haired tween Pete is grateful for his Dad’s Accord; its low cost equals more presents, and Pandora distracts Dad from his son’s paintball escapades.

Kate thanks Honda for helping her friend Lisa get a great deal on her Odyssey during Happy Honda Days.


Pete thanks Honda for helping his dad get a great deal on his Accord during Happy Honda Days.


Samantha thanks Honda for helping her sister Laura get a great deal on a Civic during Happy Honda Days.


Credits:
Agency: RPA
EVP, CCO: Joe Baratelli
SVP, GCD: Jason Sperling
VP, CD: Curt Johnson
CD: Alicia Dotter
ACD: Sarah May Bates
SVP, Executive Producer, Content: Gary Paticoff
Agency Senior Producer: Fran Wall
Production Company: Moxie Pictures
Director: Frank Todaro
Executive Producer: Robert Fernandez, Karol Zeno, Roger Zorovich
Producer: Laura Heflin
Editing Company: The Reel Thing
Editor: Lance Pereira
Flame Artist: Moody Glasgow
Executive Producer: Doug Kleckner
Telecine: Co3
Colorist: Beau Leon



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