Posted by Sylvia G / Friday, November 30, 2012 / No comments / European Ads , great ads , PSA , Public Awareness
6 Disabled Squatters Preform "Our House" To Raise Awareness For Inclusie Invest
In Belgium, about 5.000 disabled people are on a waiting list for a disabled-friendly house. To make the public aware of that acute housing shortage, 6 disabled people decided to squat an old mansion in Brussels. Their motto? You can’t live on a waiting list. Inclusie Invest, a non-profit cooperative society, organizes such housing projects. To make people aware of Inclusie Invest and the housing shortage, 6 disabled squatters also recorded their own version of Madness’ well-known hit Our House. The breath-taking video clip, performed by 1 blind, 3 people with Down syndrome and 2 wheelchair patients, was directed by Guy Goossens. The street of the squatted house was also recreated online on kraakmee.be. People who like the campaign can squat along virtually, letting the house grow and grow.
A big thanks to:
Joyce, Leen, Dimitri, Peter, Gert, Sammy, (the actors) , Guy Goossens (director), Theater Stap, Thomas Buelens, A-sound, Spots, Lucky Cameras, Base Camp Jules Logistics, Chiro Koekelberg, Jan Torsin (the pigeons), Hussein en Nathalie (the interns), Tiny, Gloriant, Michaël en Ruben, Sander Jansens (for the fire)
Our House used courtesy of Union Square Music Ltd under exclusive licence from Stirling Holdings Ltd.
Publishing Music Rights: Emi Music Publishing Services Belgium NV.
Advertised brand: Inclusie Invest
Advert title: You can't live on a waiting list
Advertising Agency: TBWA, Brussels, Belgium
Agency website: http://www.tbwa.be
Creative Director: Jan Macken, Gert Pauwels
Creative team: Bout Holtof, Geert Feytons
Account team: Katrien Crabbe, Mieke Michels, Geert Potargent
Strategy: Vicky Willems