A Billboard went up to promote a Miele vacuum, but the billboard was nonexistent.
The task was to promote the “monster suction” of the extra powerful Miele S8 vacuum cleaner. They created an online video that shows how the machine can vacuum absolutely everything.
A well-known tunnel in Slovakia was turned into a pipe of the Miele S8. The pipe indeed vacuumed everything – even cars and trucks.
Advertising Agency: Mayer McCann Erickson, Bratislava, Slovakia
Creative Director: Boris Prexta, Vlado Slivka
Copywriter: Juraj Stehlik
Art Director: Peter Bruško