Monday, November 12, 2012



New commercial for FedEx reminds us that not every jolly looking elderly man with a big belly and long white beard is Santa.

Credits:
Adverting Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Executive Creative Directors: Greg Hahn, Mike Smith
Executive Producer: Amy Wertheimer
Senior Creative Director / Copywriter: Peter Kain
Senior Creative Director / Art Director: Gianfranco Arena
Executive Music Producer: Rani Vaz
Production Company: Smuggler
Director: Randy Krallman
Director of Photography: Andrij Parekh
Sound Mixer: Tom Jucarone
Sound Design: Mackenzie Cutler
Editor: Ian Mackenzie


Update: November 26, 2012. Looks like FedEx agreed that the above spot was just a bit on the creepy side, below is the new "edited" version of the FedEx Santa commercial.

7 comments :

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  2. This is a commercial that leaves one with the "ick factor" feeling and not just a little, either. The creepy "Santa"/customer holding the young girl on his lap between his legs? Really!?! Then the father who tells his daughter to "not tell Mommy"? So bad on so many levels. Who was the genius who thought the public would find this funny? Whoever it is is warped and getting paid waaay to much.

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  3. I totally agree with Anonymous. What with all the Catholic altar boys having been molested by priests, Cub Scouts molested by Scout leaders, and young boys molested by Sandusky at Penn State, why in the world would FedEx put such a commercial on the air. Creepy, Creepy, Creepy. Does FedEx want us to think they have molesters in their waiting areas? The creepiness was surely intended, or why else would the father tell his daughter not to tell Mommy. This reflects VERY poorly on FedEx.

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  4. Looks like FedEx decided it was creepy too and just edited the ad.

    Did they not see this ad was creepy from the start???

    LMAO!!!

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  5. I thought the original ad was so funny....the father was distracted...but he knew his wife would be furious. The old guy was just sitting there, nothing happened, no need to get all uptight over the ad. The new ad lacks humor.

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  6. I'm confident that Fed Ex did not intend for their ad to be "creepy" nor offend those of us scarred by molestation. It's not fair to cast these kinds of aspersions on the ad creator or on Fed Ex; injecting a small amount of humor into an ad, while I agree should be thought out, should not always be made into an insult just because the "message" could be construed as "insensitive". Anything could be construed as insulting if you fine-tooth comb everything. Respectfully sumitted.

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  7. Think that FedEx ads are usually well done. They succeed in delivering their message with humor and irony. This ad made me uncomfortable. Tried to convince myself that I was overreacting. Couldn't do it. Glad they changed it.

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