“Red is dead. Renault beats Ferrari in Formula One.” If you're the Ferrari F1 racing team those are fighting words.
The Renault Red Bull sponsored F1 racing team took a few jabs at Ferrari after winning their second Constructors’ World Championship with this print ad campaign.
In honor of the achievements of Renault engines in F1, the brand and its agency Publicis Conseil launched a new ad campaign entitled "Red is dead". In a friendly gibe directed at Ferrari and its emblematic color, they took objects that are traditionally red, and made them a bright shinny Renault yellow and hopes to remind everyone they are leading brand in Formula 1.
Advertising Agency: Publicis Conseil, Paris, France
Chief Creative Officer: Olivier Altmann
Creative Director: Olivier Altmann
Copywriter: Mathieu Degryse
Art Director: Yves-Eric Deboey
Photographer: David Gill
Account Manager: Edouard Pacreau, Eric Hazout, Thibault Repelin, Adeline Blanc
Strategic planning: Helene Duvoux-Mauguet
Art Buyers: Jean Luc Chirio, Gael Cheval, Soone Riboud
Advertiser’s Supervisor: Stephen Norman, Bruno Travade, Dominique Musset, Andreea Culcea, Belen d’Alexis