The Ontario Nurses Association (the union that represents almost 60,000 registered nurses and health professionals in Ontario), and Toronto based ad agency Doug & Serge idolize these health care pros much like sports superstars in print campaign.
“We know and most Ontarians understand that nurses really are the most valuable players in health care,” says ONA President Linda Haslam-Stroud, RN. “Anyone who has used the health care system has seen the extraordinary skills, dedication and value that nurses bring to the table each and every day. These transit shelter ads continue to make the point that nurses are the heroes of health care.”
Haslam-Stroud says that, “Our health care system desperately needs the invaluable skills and care that nurses bring, and the government must recognize the fact that dollar for dollar, nurses are the best value in health care.”
Client: Ontario Nurses Association
Agency: Doug & Serge