Posted by Sylvia G / Monday, January 7, 2013 / No comments / Behind The Scenes , fashion industry , Target Ads
Catwalks and A Carton of Eggs | Behind The Scenes Look At Targets Everyday Collection
Like the brand’s signature color, Target’s advertising is bold and brave—whether it’s a presence in New York’s Times Square, a pop-up shop, vertical fashion show or star-studded shoppable film. 2013 will be no different.
The latest chapter in a long history of design and creative advertising, Target introduces “The Everyday Collection” campaign, which highlights groceries in an entirely new way. Beginning Jan. 6, the multi-faceted campaign unexpectedly and humorously fuses high style with food and other essential items like paper towels, laundry detergent and diapers.
See all the spots here.