Monday, January 21, 2013

5:06 PM

The SportsCenter cafeteria has a new chef and Henrik Lundqvist is the only person that can understand him.

This funny ad from ESPN's This Is SportsCenter popular ad campaign features New York Ranger star goalie Lundqvist and a Swedish character from The Muppets was created by ad agency Wieden + Kennedy, New York.

Credits:
Agency: Wieden + Kennedy New York
CD: Brandon Henderson
CD: Stuart Jennings
Copywriter: Nick Kaplan
Art Director: Jeff Dryer
Executive Producer: Temma Shoaf
Executive Creative Director: Ian Reichenthal
Executive Creative Director: Scott Vitrone
Head of Content Production: Lora Schulson
Prod. Co.: O Positive
Director: David Shane
EP: Ralph Laucella
EP: Marc Grill
DOP: Dave Morabito
Editor: Joint Editorial
VFX: The Mill
Mix: Heard City

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