Monday, January 21, 2013

5:38 PM



Everyone's welcome, even straight people. Yup, this is a new print ad campaign from ad agency R&R Partners for Las Vegas Convention And Visitors Authority.

LGBT advertising is nothing new. It’s been here for decades. For too long, brands have told us they’re “gay-friendly,” shown us a gratuitous same-sex couple, slapped a rainbow logo on it and called it a day. Las Vegas decided to do something different. To imagine a world where – every once in a while – we have to remind the heteros that Las Vegas still belongs to them, too…so long as they’re willing to share.

Credits:
Advertising Agency: R&R Partners, Las Vegas, USA
Executive Creative Director: Arnie DiGeorge
Creative Director: Doug Finelli
Assistant Creative Director / Art Director:Mark Naparstek
Assistant Creative Director / Copywriter: Chris Hagan
Photographer: Brian Kuhlmann

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