Jack Daniel's Old No. 7 Whiskey and ad agency Arnold create a great web film demonstrating the painstaking process of constructing a JD Whiskey barrel and crafting it into a beautifully designed and functional snare drum. Clip after the credits.
Advertising Agency: Arnold Worldwide, Boston, USA
Chief Creative Officer: Pete Favat, Managing Partner
Group Creative Director: Wade Devers
Copywriter: Todd Mitchell
Art Director: Daran Brosard
Producer: Ben Ouellette
Director: Nate Laver