Tuesday, January 8, 2013



Planet Fitness admits they are not a gym with two new commercials: "Hot" (above) where a group of sexy women compliment each other on how "Hot" they are.

The second spot, "Burn" (below) is a little disturbing and hard to watch as the guy explains his "Burn On." At the end of it all, Planet Fitness offers No Gymtimidation.

I get the feeling this campaign might back fire on them.


Credits:
Advertising Agency: Red Tettemer + Partners, USA
Chief Creative Officer: Steve Red
Executive Creative Director: Steve O'Connell
Creative Directors: Bryon Lomas, Todd Taylor, Joey Crawford
Associate Creative Director: Clarence Bradley
Art Directors: Bryon Lomas, Todd Taylor
Copywriters: Joey Crawford, Clarence Bradley
Producer: Joe Mosca
Production Company: Biscuit Filmworks
Director: Mike Maguire
Director of Photography: Neil Shapiro
Editor: Vic Carreno
Producer: Joe Mosca
Music House: Milkboy Recording
Composer: Tommy Joyner
Producer: Cody Cichowski

1 comments :

  1. what are the names of these actresses, and actor????

    I want to know if they work there, if not, they're practically just sell outs.

    Either way, Planet Fitness are just contradicting themselves. "Everyones allowed, except you because you're in shape and probably won't die of heart disease in 10 years. Away you scum".

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