Tuesday, January 8, 2013



Planet Fitness admits they are not a gym with two new commercials: "Hot" (above) where a group of sexy women compliment each other on how "Hot" they are.

The second spot, "Burn" (below) is a little disturbing and hard to watch as the guy explains his "Burn On." At the end of it all, Planet Fitness offers No Gymtimidation.

I get the feeling this campaign might back fire on them.


Credits:
Advertising Agency: Red Tettemer + Partners, USA
Chief Creative Officer: Steve Red
Executive Creative Director: Steve O'Connell
Creative Directors: Bryon Lomas, Todd Taylor, Joey Crawford
Associate Creative Director: Clarence Bradley
Art Directors: Bryon Lomas, Todd Taylor
Copywriters: Joey Crawford, Clarence Bradley
Producer: Joe Mosca
Production Company: Biscuit Filmworks
Director: Mike Maguire
Director of Photography: Neil Shapiro
Editor: Vic Carreno
Producer: Joe Mosca
Music House: Milkboy Recording
Composer: Tommy Joyner
Producer: Cody Cichowski

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